On Tuesday the UFC named Panini America as the exclusive collectible global trading card partner. The muli-year agreement is set to begin with the release of UFC Prizm. During the pandemic, the collectibles market has seen a renaissance in popularity. Previously, the UFC had a trading card deal with Topps. The deal begins in April […]
UFC 257: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 257 taking place on Fight Island in Abu Dhabi. Poirier stops Conor in 2 It was the return of the kinder, gentler Conor McGregor. The heavy favorite, many believed that McGregor would defeat Poirier as a second time. However, this […]
Showtime Boxing draws 150-160K viewers on Saturday night opposite UFC
Showtime Boxing drew 157,000 viewers for its main tilt between Angelo Lee and Stephen Fulton per Nielsen via ShowBuzz Daily. The telecast aired Saturday night opposite the UFC 257 PPV. Fulton won the WBO junior featherweight title in an exciting, technical slugfest with Lee. Ra’eese Aleem defeated Victor Pasillas in the co-main event of the […]
UFC 257 Prelims draw 1.433M viewers
The UFC 257 Prelims drew 1.433 million viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. The event drew 704,000 in the A18-49 demo and a 0.78 household rating. The UFC Prelims was the #1 cable telecast on Saturday. It was tops in the A18-49 demo and M18-49 demo with 0.75. The event started […]
Report: UFC 257 draws 1.6M global PPV buys
The Sports Business Journal reports that UFC 257 drew 1.2 million domestic PPV buys and another 400,000 international PPV buys for a total of 1.6 million. The estimate would make it the second biggest PPV in UFC history. SBJ says 1.6M global buys for #ufc257 pic.twitter.com/8auMWSQnK8 — Jason Cruz (@dilletaunt) January 26, 2021 In the […]