The Sports Business Journal reports that the UFC has struck a deal with Icon Meals for it to be the “Official Meal-Kit” Sponsor for the company. It is a 5-year cash and value-in-kind deal per the SBJ. The deal is a hybrid supplier/sponsorship agreement where it will supply its ready-made meals to UFC athletes through […]
AEW Rampage (09.24) draws 727K first hour, 552K in second
The Legal Submission Episode 31
NEDS makes its biggest splash at UFC 266
UFC 266 saw Australian sports-betting and gaming company Neds on the mats and in the Octagon as Alexander Volkanovski earned a unanimous decision victory over Brian Ortega. The partnership began this summer when the Australia-based sports wagering company forged a deal with the UFC to become the “Official Wagering Partner of the UFC” in Australia. […]
UFC 266 attendance, gate and bonuses
UFC 266 took place on Saturday night at T-Mobile Arena in Las Vegas. The event was a sell-out for International Fight Week and the main event earned the Fight of the Night. Alexander Volkanovski’s successful defense of his Featherweight title against Brian Ortega drew the $50K bonus for the Fight of the Night. Vokanovski’s earned […]