The UFC announced that it has entered into a partnership with Project Rock to be the official global footwear partner of the UFC. The sponsorship begins Saturday at UFC 270. Terms of the deal were not disclosed. On episode 5 of UFC Embedded, there was a hint as to the sponsor deal with the camera […]
Report: UFC 269 draws “slightly more than” 500K PPV buys
The Sports Business Journal’s Adam Stern reports that UFC 269 drew “slightly more than” 500,000 PPV buys on ESPN+. .@ESPNPlus sold slightly more than 500,000 PPV units for #UFC269 last month, per SBJ sources. pic.twitter.com/EE5Yuqe7UE — Adam Stern (@A_S12) January 20, 2022 UFC 269 took place Saturday, December 11th at T-Mobile Arena in Las Vegas, […]
UFC NFTs releasing Sunday
The Sports Business Journal reports that the UFC and Dapper Labs are rolling out UFC NFTs. The packs will cost $50 each with athletes receiving 50% of the revenue. The product is called UFC Strike and will be similar to the NBA’s Top Shot NFTs. Per the report Endeavor is an investor in Dapper Labs […]
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Top Rank Boxing draws 460K on ESPN Saturday
Top Rank Boxing scored 460,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. The telecast drew 150,000 viewers in A18-49. Top Rank Boxing followed the UFC on ESPN Saturday night. The event featured Joe Smith, Jr. defeating Steve Geffraud in a title defense of his Light Heavyweight Championship. Top Rank drew 0.12 in […]