The UFC is seeking to do more shows and venues in 2022 according a New Year’s Day report in a Las Vegas Review Journal article. In an interview with White, he indicated that all signs for the company is on the rise. He indicated social media subscribers are up “41 percent year-over-year and YouTube numbers […]
Paul uses ‘fighter pay’ talking points in war of words with White
Top 10 of 2021: No. 1 UFC business is booming
It is no surprise that the success of the UFC is the number 1 MMA business story of the year. Both Disney and Endeavor have praised the UFC in their respective earnings calls. Disney touts the UFC for its increase in subscribers to ESPN+. Notably, UFC PPV events on ESPN+ went from $64.99 to $69.99 […]
Top 10 of 2021: No. 2 Endeavor buys the UFC, goes public
This past spring, Endeavor purchased the rest of the outstanding holdings the UFC and went public. The company has touted the profitability of the UFC and the promotion was praised for events it held during the pandemic. Endeavor had paused its IPO a couple years back due in part to several factors. The pandemic also […]
Top 10 of 2021: No. 3 UFC partners with Crypto.com
The UFC forged a deal with Crypto.com in one of the biggest partnership deals in the company’s history. The deal, announced the same weekend, as McGregor-Poirier III in July was in the low 7 figures. Crypto.com became the first-ever global Official Fight Kit Partner and the First-ever Official Cryptocurrency Platform Partner for the promotion. It […]