The Sports Business Journal reports that AirAsia has signed on with the UFC to be the presenting sponsor for UFC 275 taking place on June 12th in Singapore. The push includes branding inside the octagon, custom content and a sweepstakes promotion. AirAsia was a UFC sponsor in the past and takes up a bigger presence […]
Benavidez draws 425,000 viewers on Showtime
Showtime Boxing on Saturday drew a rating high of 414,000 viewers for the David Benavidez-David Lemieux fight held in Glendale, Arizona Saturday night. Benavidez won the WBC interim super middleweight title from David Lemieux via TKO in the 3rd round. The new champ looked dominating and impressive in the fight. The ratings are as follows. […]
GGG-Canelo III set for September
Gennadiy Golovkin and Canelo Alvarez have finalized the third fight in their trilogy set for September 17, 2022. DAZN made the announcement on social media Tuesday. The event will be on DAZN PPV. Presumably, it will be the second DAZN PPV after Bivol-Alvarez earlier this month. Alvarez is coming off of his second loss of […]
AEW Rampage (05.20) draws 410,000 viewers
AEW Rampage drew 410,000 viewers on Friday night on TBS. Despite airing at 4:00pm PT/7:00pm ET, the telecast ended up 13th overall in cable for the night. Due to the NBA Playoffs, Rampage served as a lead-in to coverage of the Western Conference Finals. The telecast drew 0.15 in the A18-49 demo, 0.07 in F18-49, […]
UFC Fight Night 206 bonuses
UFC Fight Night 206 took place on Saturday night at The Apex in Las Vegas, Nevada. The event included a Fight of the Night and two others receiving the performance bonuses. Fight of the Night went to a very close, action-packed fight between Michel Pereira and Santiago Ponzinibbio. The welterweights went back and forth in […]