When we last left off with the lawsuit, Judge Richard Boulware was going to issue a ruling on whether to allow the UFC plaintiffs class action status. If denied, the case would be effectively over pending an appeal. But, it appears that the case may be in more limbo due to another case. Early last […]
AEW Dynamite (08.24) grabs Wednesday top spot in cable
AEW Dynamite drew 1.049 million viewers on Wednesday per Nielsen via ShowBuzz Daily. The telecast returned to the top sport in cable for Wednesday. AEW drew 0.34 in the A18-49 demo, 0.25 in F18-49, 0.43 in the M18-49, 0.22 A18-34, 0.16 in F12-34, 0.19 in M12-34, 0.42 in A25-54 and 0.45 in over 50. The […]
Top Rank Boxing sponsorship revenues up, still room for more
The Sports Business Journal reports that Top Rank Boxing revenue from sponsorships is up 110% from last year with more room for revenues. The boost, according to the article, is attributed to former Turner executive Brian Kelly’s retention for the company last year. Social media revenue is up 250% in the same period. Kelly indicated […]
UFC 278 attendance, gate and bonuses
UFC to introduce 4D ads to Fight Pass
The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]