Adam Stern of the Sports Business Journal reports that Prime is the new Official Sports Drink of the UFC. The drink is fronted by Logan Paul and KSI and replaces Body Armor as the drink of choice for the promotion. Paul tweeted yesterday that there would be a major announcement today and tagged Dana White. […]
UFC 283 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the first PPV of 2023 with a return to Rio de Janeiro, Brazil for UFC 283. Hill wins Light Heavyweight Title Jamahal Hill became the first alumni of the Dana White Contender’s Series to win a UFC championship. Hill defeated Glover […]
UFC signs Bella Mir to NIL deal
The UFC announced on Friday that Bella Mir, daughter of former UFC Heavyweight Champion Frank Mir, has signed an NIL deal with the UFC. The University of Iowa freshman and member of the women’s wrestling team becomes the first NIL brand ambassador for the UFC. NIL, standing for Name, Image and Likeness, refers to the […]
The Interview with Bellator MMA’s Chris Gonzales
AEW Dynamite (01.26) draws 1M viewers
AEW Dynamite on TBS this Wednesday drew 1.003M viewers per Nielsen via ShowBuzz Daily. The telecast finished 3rd overall in cable. AEW Dynamite featured a tribute to former ROH star Jay Briscoe as he tragically passed away in a car accident near his home last week. His brother, Mark, wrestled longtime Briscoe friend Jay Lethal […]