The Sports Business Journal reports that the Air National Guard will be the lead sponsor for ‘The Ultimate Fighter’ series which returned on May 30th. One source per SBJ states that the deal is a ‘high seven-figure deal.’ The new agreement has the Air National Guard as the lead sponsor through the 12 episodes of […]
Report: Haney-Loma draws just 150K buys
Dan Rafael reports that the Devin Haney-Vasily Lomachenko PPV fight on ESPN+ drew 150,000 buys. The number includes digital and linear purchases. Notably, Rafael reports that Haney had a guarantee of $4 million while Loma had a guarantee of $3 million. The fight had a price point of $59.99. The April 22nd fight between Gervonta […]
Power Slap gets big hand in social media
Despite a consensus by many fight fans and society in general, Dana White is doubling down on Power Slap as it returns for a second season which most will not see since it will be on the online platform Rumble. Yet, White is still bullish about the sport and utilizes social media metrics to tout […]
Top Rank Boxing draws 559K viewers
Top Rank Boxing drew 559,000 viewers on Saturday night on ESPN per Nielsen via ShowBuzz Daily. The telecast placed 10th overall in cable for the night. The telecast was the appetizer to the ESPN PPV event featuring Devin Haney and Vasily Lomachenko. The two hour telecast drew 0.14 in the 18-49 category, 0.11 F18-49, 0.17 […]