The UFC 288 PPV Prelims on ESPN drew 853,000 viewers on Saturday night which was good enough for #1 in cable ratings. The telecast drew 0.32 in the 18-49 demo, 0.19 F18-49, 0.46 M18-49, 0.29 18-34, 0.12 F12-34, 0.34 M12-34, 0.36 25-54, 0.32 in the over 50. The early UFC Prelims were aired also on […]
Celsius Essential Energy to sponsor Diaz-Paul
The first press conference between Jake Paul and Nate Diaz took place at the American Airlines Center in Dallas. It was announced that Celsius Essential Energy will be the lead sponsor for the fight. The sponsorship activation started on Tuesday with the energy drink all over the press conference table. No terms of the deal […]
Report: Santos among 4 PFL fighters flagged for banned substances
MMA Fighting reports that Thiagos Santos was among four PFL fighters that failed drug tests from the company’s first event this past April. Former UFC veteran Thiagos Santos tested positive for banned substances following his fight last month in Las Vegas. In addition, Krzysztof Jotko, Bruno Cappelozza and Rizvan Kuniev were flagged for banned substances […]
AEW Dynamite (05.03) draws 776K viewers
AEW Dynamite drew 776,000 viewers on Wednesday night per Nielsen via ShowBuzz Daily. The telecast was 8th overall in cable for the night. The telecast drew 0.28 in the 18-49 demo, 0.125 F18-49, 0.42 M18-49, 0.20 18-34, 0.08 F12-34, 0.25 M12-34, 0.35 25-54, 0.32 in the over 50 category. The NBA Playoffs on TBS’ sister […]
UFC picks up another Vodka sponsor
The Sports Business Journal reports that the UFC has added Atomic Brands’ Monaco line of ready-to-drink (RD) cocktails with a two-year deal “totaling mid-seven figures.” This sponsorship adds to the lengthy roster of alcoholic sponsors that the promotion has in its stable. It also brings to mind that the categories are similar to the deal […]