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Jason Cruz

Smooth on Ice: Henderson to appear at NHL game to promote last WEC bout

October 30, 2010 by Jason Cruz 1 Comment

WEC lightweight champion Benson Henderson will make an appearance at Saturday night’s Tampa Bay Lightning versus Phoenix Coyotes NHL hockey game. According to a WEC press release (released prior to news of the UFC merger) he will drop the ceremonial pre-game puck as well as sign autographs. Many MMA fighters have made appearances at other […]

Filed Under: Public Relations, WEC

Pacquiao fight grabs mainstream exposure

October 28, 2010 by Jason Cruz 6 Comments

While most of us watched UFC 121 last Saturday, HBO began another installment of its 24/7 series featuring Antonio Margarito and Manny Pacquiao.  The three-part series chronicles the fight camps leading up to their fight on November 13th  in Dallas. Sports Business Daily (subscription required) details the mainstream leadup: Pacquiao (will make an) appearance on the November cover […]

Filed Under: boxing

UFC 121 Payout: Salaries show Lesnar at the top

October 28, 2010 by Jason Cruz 8 Comments

MMA Junkie reports the salaries from UFC 121. Despite his loss, Brock Lesnar topped the payroll with $400,000 earning more than the new champion, Cain Velasquez. The new UFC Heavyweight champion made $200,000 for his fight in addition to a $70,000 bonus for KO of the night. The rest of the payouts are as follows: Cain […]

Filed Under: payouts, UFC

UFC opens third gym in Corona, California

October 25, 2010 by Jason Cruz 8 Comments

Amidst the media buzz of UFC 121, the UFC announced that it would open a third gym, its second Southern California location, in the Inland Empire/Corona, California. According to the UFC press release: The Inland Empire will now have their chance to experience all that UFC Gym has to offer. Just weeks after the grand […]

Filed Under: gyms, UFC

GOOD4U Managing Director talks about UFC ban

October 22, 2010 by Jason Cruz 1 Comment

GOOD4U Managing Director Rick DeBanks commented on MMA Payout’s take on the company’s ban from the UFC and WEC. DeBanks added the following to the comments section of the post: The UFC has initiated this most likely in response to a complaint from someone with Xenergy. GOOD4U is being seen as an “MMA” drink and capturing this […]

Filed Under: marketing, UFC

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