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Jason Cruz

UFC 132 Prelims on Spike TV: 1.2 million viewers

July 6, 2011 by Jason Cruz 1 Comment

MMA Junkie reports that UFC 132’s prelims on Spike TV averaged 1.2 million viewers. The broadcast received a 0.8 household rating an a peak of 1.3 million viewers. Via MMA Junkie: The Spike TV broadcast was the No. 2 rated cable program in its timeslot among men 18-49 and men 18-34 (behind only NASCAR racing […]

Filed Under: ratings, UFC

Ortiz, Silva lead UFC 132 payroll

July 6, 2011 by Jason Cruz 4 Comments

MMA Junkie reports the payroll for UFC 132. Notably, UFC veterans Tito Ortiz and Wanderlei Silva were the top earners on Saturday night. Via MMA Junkie: Dominick Cruz: $40,000 (includes $20,000 win bonus) def. Urijah Faber: $32,000 Chris Leben: $92,000 ($46,000 win bonus) def. Wanderlei Silva: $200,000 Dennis Siver: $50,000 ($25,000 win bonus) def. Matt […]

Filed Under: payouts, UFC

UFC eyes Japan event in early 2012

July 5, 2011 by Jason Cruz 1 Comment

MMA Weekly reports that the UFC is heading to Japan for an event tentatively set for the Saitama Super Arena in Saitama. The UFC hasn’t traveled to Japan since 2000. Via MMA Weekly: While the venue has been reserved by agencies working with Zuffa in Japan, this (Saitama Super Arena) is still just the preliminary location they […]

Filed Under: UFC

Bloomberg TV profiles WWE

July 4, 2011 by Jason Cruz Leave a Comment

Last week Bloomberg TV’s show “Bloomberg Enterprise” profiled Vince McMahon and WWE. One of the more interesting quotes from McMahon was stating the difference between MMA and WWE. Notably, McMahon stated that MMA is “sport” whereas WWE is “entertainment”. This is in line with the change in business strategy for the wrestling organization with more of […]

Filed Under: UFC, WWE

UFC 132: Payout Perspective

July 3, 2011 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 132 from the MGM Grand in Las Vegas, Nevada. The featured bout was Dominick Cruz defending his Bantamweight title againt Urijah Faber. Cruz defeats Faber in entertaining matchup Welcome to the UFC Dominick Cruz. A back and forth bout saw Cruz take control […]

Filed Under: Featured, gate, mainstream, marketing, pay-per-view, Public Relations, sponsorships, Twitter, UFC

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