UFC President Dana White was honored with the Sports Media Marketing’s Game Changer Award Thursday night in New York. The award was presented to him by PromaxBDA, a global nonprofit organization dedicated to the development of new technologies, applications, business models and industries. From the Sports Media Marketing web site: The Game Changer Award recognizes a […]
Ears to Joe: Lauzon fight banner pokes fun at himself
Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different. Poking fun at Lauzon’s ears, the banner is a subtle […]
Pacquiao Payout: PPV numbers and other observations
According to early estimates, PPV buys for the Margarito/Pacquiao fight were estimated at 1.4 million viewers. This is double the amount for Pacquiao’s fight with Joshua Clottey in March. It also is the number for the Floyd Mayweather/Shane Mosley fight in June. Lance Pugmire of the LA Times posted a tweet stating that the attendance […]
TUF 12 Episode 10: 1.8 million viewers
MMA Payout has learned that The Ultimate Fighter 12, Episode 10 scored a decent 1.3 hh rating with an average of 1.8 million viewers. Spike TV emailed the ratings information to MMA Payout today. TUF earned a 1.80 with M18-49 and a 2.10 in M18-34. Good ratings for these demographics. Qtr hours/ hh rating: 1.27 1.15 […]
Authentic Brands Group purchases Sinister
Today, Authentic Brands Group (ABG) announced the purchase of MMA brand Sinister. Earlier this fall, ABG purchased Tapout, Silver Star and Hitman. According to ABG’s press release (via The Street): “This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution,” said Jamie Salter, chief executive of Authentic Brands […]