The UFC sent out a press release on Monday announcing International Fight Week taking place July 3rd through July 7th. The week is in partnership with the Las Vegas Convention and Visitors Authority and will include the UFC Fan Expo. Via UFC press release: International Fight Week will be the ultimate week-long experience for UFC […]
TUF Live going to back to tape
Kevin Iole of Yahoo! Sports reported last week that TUF would no longer be live. The decision comes in part due to time overruns, the inability to develop storylines and ratings The live format was supposed to attract viewers with live fights. However, the ratings revealed the lowest ratings of the series. White was quoted […]
The Wrestling Post: WWE Twitter partnership and a new strategy for its studios
In this week’s wrestling post we take a look at WWE Studios and its partnership with Twitter to deliver expanded tweets. WWE becomes Twitter partner Earlier this week it was announced that the WWE and Twitter have entered into a partnership in which it would enable the WWE to embed content previews, view images, play […]
Silva on cover of Rolling Stone Brazil
Anderson Silva appears on the cover of the latest Rolling Stone magazine in Brazil as Michael Jackson. The cover is another sign of the mainstream popularity of the middleweight champ in his home country. Mike Chiappetta of MMA Fighting tweeted that Silva has now secured a sponsorship from personal care company Philips. Silva counts blue […]
Boxing’s reemergence on television
The SBJ’s Fight Issue includes an article on boxing’s regular return to television. The article cites the emergence of better packaging of the sport as well as the need for more live content programming as reasons for its return. The article reports on how networks are utilizing boxing for television purposes. As an example, Showtime […]