EA Sports latest trailer hyping its video game, EA Sports MMA, takes a shot at what it perceives to be a slight about its game by UFC Executive VP Bob Gold. EA Sports used the following portion of the quote in the trailer: “…there is nothing in that game that would entice me or anyone […]
Fighting for Attention: GSP as face for the UFC
On Wednesday, The New York Times featured Georges St. Pierre in its Fashion and Style section as an “Up Close” feature. His appearance reflects the push by the UFC to create a face for its brand as it continues to move into the mainstream. The article follows St. Pierre as he uncomfortably navigates New York Fashion […]
TUF 12 & UFC 119 Countdown Ratings
MMA Payout has learned that the second episode of TUF 12 drew a 1.2 HH rating with a rating of 1.7 million viewers. The broadcast also drew well in the M18-34 and M35-49 demographics with a 1.7 and 1.84, respectively. Quarter hours/HH ratings were as follows: 1.12, 1.22, 1.20, 1.39 UFC Countdown 119: Mir v. Cro Cop […]
How appealing: Sonnen to appeal CSAC drug test, will appear on ESPN Thursday
Chael Sonnen will appeal the California State Athletic Commission drug test which revealed that he tested positive for a banned substance prior to his fight with Anderson Silva at UFC 117. He is scheduled to appear on ESPN’s MMA Live on Thursday to presumably speak about the failed drug test. According to a report from MMA […]
Drug test reveals Sonnen positive for banned substance at UFC 117
MMA Junkie reports that UFC middleweight Chael Sonnen failed his post-fight drug test at UFC 117. This news could derail Sonnen’s momentum and popularity after nearly defeating Anderson Silva in August and possibly jeopardizes his chances at a rematch in the near future. The California State Athletic Commission Executive Officer George Dodd confirmed that Sonnen failed […]