Johny Hendricks is helping raise money for the Wounded Warrior Project. The UFC welterweight contender is donating his MMA memorabilia to the cause which will be auctioned off. “I have always been very appreciative of our armed forces and have followed the Wounded Warrior Project for awhile. These men and women are the real heroes […]
Toyo Tires resigns with UFC for 2013
Toyo Tires has announced it has renewed its sponsorship agreement with the UFC. The extension through 2013 includes an expanded presence across the UFC’s multiple platforms. Via press release: “The UFC continues to be an incredible success story and has proven to be an outstanding marketing partner for Toyo Tires through the years,” said Amy […]
Xyience signs The Iceman
Chuck “The Iceman” Liddell has signed an endorsement contract with Xyience. The one year deal will have the former UFC champ promote the Xyience brand. Via XYIENCE press release: Liddell will appear in the brand’s advertising, on its website and in its point-of-purchase materials. Later this year, XYIENCE will launch a series of unique consumer […]
Bellator MMA Live (92): 741,000 viewers
Bellator MMA Live (92) this past Thursday received a viewer average of 741,000 viewers. Its replay did 311,000 viewers for an overall total of a little over 1 million viewers. Bellator 85: 938,000 viewers Bellator 86: 812,000 viewers Bellator 87: 705,000 viewers Bellator 88: 807,000 viewers Bellator 89: 719,000 viewers Bellator 90: 737,000 viewers Bellator […]
Payout Interview: Elie Deshe of VFD Marketing
MMA Payout had the opportunity to speak with Elie Deshe, a partner at VFD Marketing. Deshe and his organization represent several UFC fighters including Leonard Garcia, Travis Browne, Clay Guida and Nate and Nick Diaz. We covered a couple interesting subjects including the Diaz Brothers, agent regulation and working with sponsors. VFD Marketing is based […]