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Jason Cruz

Rovell calls out White on UFC numbers

May 1, 2013 by Jason Cruz 16 Comments

ESPN Business Reporter and UFC head Dana White went back and forth on twitter on the state of UFC business.  The UFC drew the scrutiny of ESPN business reporter Darren Rovell.  If you didn’t know, Rovell covers the business of sports and is as active on twitter as Dana White.  Rovell sent a tweet out […]

Filed Under: Featured, financial, gate, Public Relations, ratings, social media, Twitter, UFC

UFC 159 Prelims: 1.38 million

May 1, 2013 by Jason Cruz 2 Comments

Dave Meltzer of The Wrestling Observer and MMA Fighting reports that the ratings for the UFC 159 Prelims on FX scored a 1.38 million viewer average. Although Saturday’s showing was down from UFC 158, it was above the 1.2 million viewer average on FX. The UFC 159 Prelims improved on ratings from the UFC on […]

Filed Under: ratings, TV, UFC

UFC 159: Payout Perspective

April 30, 2013 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 159 from the Prudential Center in Newark, New Jersey where Jon Jones defended his Light Heavyweight title against Chael Sonnen. Jones takes care of Sonnen, now must heal toe It was the outcome that most had expected.  Despite Sonnen’s promos, […]

Filed Under: Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TUF, TV, UFC

Varner and Hendricks partner with Reebok; is UFC next?

April 29, 2013 by Jason Cruz Leave a Comment

UFC fighters Jamie Varner and Johny Hendricks have entered into a partnership with Reebok in which each will compete at The Spartan Race May 18th in Burnet, Texas. In addition, UFC head Dana White indicated that he met with Reebok heads Monday in what may be a sponsorship deal with the UFC. Varner and Hendricks […]

Filed Under: mainstream, sponsorships, UFC

UFC explains reinstatement of Mitrione

April 29, 2013 by Jason Cruz 8 Comments

The UFC has provided an official statement on the reinstatement of Matt Mitrione.  It came a day after the UFC announced his return to the Octagon in July. The UFC issued a statement indicating that Mitrione received a “significant monetary penalty.”  Still, the timing of the fight announcement and communication concerning the lifting of the […]

Filed Under: opinion and analysis, Public Relations, UFC

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