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Jason Cruz

The complexities of Internet PPV

July 12, 2013 by Jason Cruz 6 Comments

Live streaming of events is a relatively new technology that smaller MMA/boxing and pro wrestling promotions have taken to as a way to expose its brand to a broader audience.  But setting a bigger footprint comes with growing pains as production costs must be weighed with exposing your brand to bigger audiences. The biggest example […]

Filed Under: Featured, new media, pay-per-view

Fightmaster Episode 3: 676,000 viewer average

July 12, 2013 by Jason Cruz 7 Comments

MMA Fighting reports that Bellator’s “Fightmaster” on SpikeTV saw an increase in its ratings for Episode number 3. The show this past Thursday drew an average of 676,000 viewers. After taking the week off for the Fourth of July holiday, the show was back and viewers remembered. Episode 1: 432,000 viewers Episode 2: 545,000 viewers […]

Filed Under: Bellator, Fightmaster, ratings

Can UFC end decline in Toronto gates with UFC 165?

July 11, 2013 by Jason Cruz 4 Comments

Morgan Campbell of The Toronto Star reports on the economic future of the UFC in Canada at the recent press conference held in the city hyping the upcoming Jon Jones-Alexsander Gustaffson fight taking place at UFC 165 in September. Campbell highlighted the fact that the last three cards held in Toronto have seen declining gates. […]

Filed Under: gate, UFC

White wants Cowboys Stadium for Silva-Weidman II

July 10, 2013 by Jason Cruz 17 Comments

In an interview with the NY Post, Dana White indicated that the he is thinking that the Silva v. Weidman rematch should take place at Cowboys Stadium in Texas.  While the Super Bowl weekend 2014 in New Jersey was thought to be the frontrunner, it appears that White may want a bigger show. White told […]

Filed Under: booking, UFC

UFC 162 Prelims: 1.363 million

July 10, 2013 by Jason Cruz 18 Comments

MMA Fighting reports that the UFC 162 Prelims received an average viewership of 1,363,000 viewers for a rating of 0.96.  Due to the stunning knockout of Anderson Silva, Fuel TV saw an increase in its post-fight coverage with 214,000 viewers for a rating of 0.42. Via MMA Fighting: FX won its time slot not only […]

Filed Under: ratings, TV, UFC

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