Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum. According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Doritos is activating a 360 degree campaign in 300-plus stores across Mexico with more than 2.5 million bags […]
Mayweather sued over All Access episode
Yahoo! Sports reports that Floyd Mayweather has been sued in Clark County, Nevada by Hasim Rahman, Jr. and Sharif Rahman. The Rahman brothers are suing Mayweather for battery, tortious assault, false imprisonment, negligent hiring, training supervision and retention and unjust enrichment based on an episode of Showtime’s “All Access” series. The Rahman brothers are sons […]
UFC lists its audience profile in latest Sports Business Journal
The Sports Business Journal (subscription required) provided some figures related to the current UFC audience. Notably, the UFC was featured in its “Sports Marketing and Properties Showcase.” SBJ lists the UFC’ audience profile as 70% male, 45% between the ages of 18-34 and 6.5 years younger than the average age of other major sports fans. […]
More on Cung Le’s pending arbitration
MMA Fighting reports on the looming arbitration that will decide Cung Le’s suspension from a drug test which found elevated levels of hGH in his system. The arbitration will be governed by the American Arbitration Association and procedures related to Olympic sport doping disputes. According to MMA Fighting’s article, one arbitrator would be named although […]
Squor offers fighters extra income using social media
MMA Junkie reports (via USA Today) on one of the newest revenue stream for MMA fighters which utilizes their following on social. Squor pays athletes for using their platform when they are on social media. Fighters have been paid up to $4,000 per month for just using the Squor link on their twitter feeds. The company […]