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Jason Cruz

Dillashaw tops UFC 177 salaries

September 2, 2014 by Jason Cruz 9 Comments

MMA Junkie reports the salaries for UFC 177 as disclosed by the California State Athletic Commission.  T.J. Dillashaw was the top earner for the night with $150,000 ($50K to show, $50 to win and $50K performance bonus). Via MMA Junkie: T.J. Dillashaw: $100,000 (includes $50,000 win bonus) def. Joe Soto: $20,000 Tony Ferguson: $40,000 (includes […]

Filed Under: payouts, UFC

Pettis wins Wheaties box cover

September 2, 2014 by Jason Cruz 6 Comments

Anthony Pettis has won the Wheaties cereal box cover according to his Instagram account.  Pettis won a vote as part of the cereal maker’s contest. This was a great promotion although it received a critique from sports business guy Darren Rovell who indicated he had not heard of the 5 athletes competing for the cover: […]

Filed Under: social media, sponsorships, UFC

UFC 177: Payout Perspective

September 1, 2014 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective  This time we take a look at UFC 177 which took place at the Sleep Train Arena in Sacramento, California where T.J. Dillashaw defeated his bantamweight title against Joe Soto. Dillashaw KO’s Soto in 5th round It was not Renan Barao, but T.J. Dillashaw was able to end […]

Filed Under: Attendance, bonuses, Featured, FS1, gate, pay-per-view, TV, UFC, UFC Fight Pass

UFC 177 attendance, gate and bonuses

August 30, 2014 by Jason Cruz 16 Comments

MMA Junkie reports the attendance, gate and bonuses for UFC 177.  Despite the last-minute main event change and the lack of star power, UFC fans came out to see their hometown fighter, T.J. Dillashaw as it drew 11,1000 for a gate of $700,000. The attendance and gate were announced at the post-fight press conference.  In […]

Filed Under: Attendance, gate, UFC

Ticket demand nears all-time low for UFC 177

August 29, 2014 by Jason Cruz 11 Comments

MMA Payout has learned that UFC 177 is one of the weakest markets for ticket in he UFC in some time.  Even before the announcement that Renan Barao would not be in the main event, the average ticket price on the secondary market according to SeatGeek is just $136.  It’s worth noting that the event […]

Filed Under: Attendance, UFC

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