Gareth Davies reports that the UFC-Reebok uniform deal announced on Tuesday is worth $70 million dollars. The 6 year pact makes Reebok the official clothier for the mixed martial arts promotion. While the deal has been described as a positive “game changer” for the UFC, it has been criticized for the elimination of all other […]
Le requests release from UFC
Cung Le requested his release from the UFC on Wednesday in an interview with Josh Gross on his podcast. The request comes as a result of the way the UFC handled his post-UFC Fight Night 48 drug test which initially claimed he tested positive for elevated levels of growth hormone. On Gross’ podcast, Le outlined […]
Crawford, Pacquiao replay come up with disappointing ratings Saturday
ESPN’s Dan Rafael reports that Saturday night’s HBO Boxing After Dark featuring Terence Crawford scored an average of only 836,000 viewers of its subscribers with a peak at 936,000. The event also include the replay of Manny Pacquiao-Chris Algieri from the week before which scored an average of 904,000 with a peak of 1.120 million […]
TUF 20 Episode 10 Live + 3 numbers up to 821,000 viewers
MMA Payout has learned from a Nielsen source that the Live +3 ratings for last week’s TUF 20 episode drew up to 821,000 viewers. Episode 10 saw a 54% increase in viewership with the adjusted numbers. It was an increase of 287,000 viewers from its overnight rating. Payout Perspective: The updated ratings bring the Live […]
UFC-Reebok announce 6 year sponsor deal
The UFC and Reebok announced the long-awaited fight uniform deal which will commence during International Fight Week July 2015. The announcement came with many interesting details. The UFC touted the announcement as its biggest non-broadcast contract ever. Financial terms were not disclosed for the 6 year partnership which makes Reebok the exclusive uniform supplier and […]