In collaboration with Bloody Elbow, I hopped on with Paul Gift and John Nash to discuss current issues in MMA business including the UFC Antitrust lawsuit, the Reebok deal, independent contractor status and the new Bellator.
Glory 19 draws 542,000 viewers on Spike TV
Glory 19 drew an average viewership of 542,000 with a peak of 825,000 viewers according to Nielsen. The show which aired Friday night on Spike TV was an increase of almost 50% from its last airing in November. Glory Ratings on Spike TV: Glory 11: 381,000 viewers Glory 12: 476,000 viewers Glory 13: 659,000 viewers […]
UFC-Draft Kings close to sponsorship deal
The New York Business Journal reports an “imminent” deal between Boston-based startup DraftKings and the UFC which would make the fantasy sports operator an exclusive sponsor of the UFC. Prior to UFC 182, Draft Kings announced a sponsorship deal with Jon Jones. At UFC 183, its logo donned the Octagon mat. Now, it soon will […]
Report: Miller Lite signs on to be Bellator MMA title sponsor
Sports Business Journal’s John Ourand reports that Miller Lite has signed on to be Bellator MMA’s official title sponsor for its 16 events this year. No financial details were reported. The deal will go across Spike TV platforms (we assume this means online including the Spike TV App) including on-air branded fight clock graphic and […]
Paige Van Zant scores Reebok deal
UFC women’s strawweight Paige Van Zant has signed an individual sponsorship deal with Reebok. Van Zant, who was a featured contestant on The Ultimate Fighter 20 last year revealed the sponsorship via her social media accounts and the official Reebok Women twitter account confirmed the signing. The 20-year-old Van Zant is very popular and although […]