The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]
White highlighted as key piece to Trump election
Dana White has been highlighted as a factor in getting out the youth male demo to vote for Donald Trump as he regained the presidency. A long-time ally of Trump, White is low-key working his way up the Republican power tower. He has spoken at the 2016 and 2024 Republican National Convention and gave him […]
UFC Fight Night 247 bonuses
NXT higher ratings on Wednesday night than AEW
NXT on the CW Network drew 619,000 viewers on the CW Network Wednesday night per Programming Insider. AEW Dynamite drew 523,000 viewers on TBS. NXT moved to Wednesday night due to Election Night Coverage in America. The telecast featured a return to the ECW Arena in Philadelphia and paid homage to the old organization with […]
TKO Group beats Wall St. expectations for Q3
TKO Group announced its earnings for the third quarter of 2024. The company that owns the UFC and WWE reported earnings that beat Wall Street expectations. The company reported revenue of $681.2 million for the period ending September 30th and net earnings of $57.7 million. It also beat the Street’s expectations with an EBITDA of […]