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Jason Cruz

UFC 312 Payout Perspective

February 13, 2025 by Jason Cruz Leave a Comment

Its another edition of Payout Perspective. This time we take a look at UFC 312 taking place in Sydney, Australia. DDP breaks Strickland’s nose, dominates in victory Dricus Du Plessis used his striking skills to control the rematch with Sean Strickland. The challenger could not get any consistent offense against DDP as his jab was […]

Filed Under: Attendance, bonuses, Featured, gate, sponsorships, UFC

UFC 312 PPV Prelims draw 881K viewers

February 12, 2025 by Jason Cruz Leave a Comment

UFC 312 PPV Prelims on ESPN2 drew 881,000 viewers per ESPN2 per Programming Insider. The telecast drew an estimated 529,000 viewers in the A18-49 demo and an estimated 521,000 in the A25-54 demo. The telecast aired on ESPN2 due to College Basketball. The telecast featured Gabriel Santos and Jack Jenkins with the Brazilian earning the […]

Filed Under: pay-per-view, ratings, UFC

Monster Energy renews UFC sponsorship

February 12, 2025 by Jason Cruz Leave a Comment

Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]

Filed Under: Monster Energy, sponsorships, UFC

Thorne to continue as UFC sponsor

February 11, 2025 by Jason Cruz Leave a Comment

The Sports Business Journal reports that the UFC has renewed its sponsorship deal with nutiontal supplement company Thorne. Thorne became a UFC sponsor in 2019 and will maintain being the company’s official sports performance nutrition partner, a “premier partner” of the UFC Performance Institute and will be the partner of the UFC anti-doping program. As […]

Filed Under: Thorne, UFC

Judge Boulware approves Le-Zuffa settlement

February 10, 2025 by Jason Cruz Leave a Comment

On Thursday, Judge Richard Boulware approved the $375 million settlement in the Le-Zuffa antitrust lawsuit. Despite one filed objection by Carla Esparza, there was no argument from anyone else in Judge Boulware’s courtroom. The former UFC women’s champion filed an objection. She then amended the objection and removing the objection to the Nathan Quarry settlement. […]

Filed Under: Antitrust Class Action, Le v. Zuffa, legal, UFC

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He will box relevancy and lose

bjpenndotcom @bjpenndotcom

Henry Cejudo is in talks for a boxing match against a to-be-announced opponent🥊

https://www.bjpenn.com/mma-news/henry-cejudo/henry-cejudo-boxing-debut-manager/

276% versus last month? I don’t read percentages give actual numbers my guy

Sports Business Journal @SBJ

Paramount+ saw a major spike tied to UFC’s White House card, with downloads up 276% vs. the prior 30-day average, per Sensor Tower.

MORE: https://ow.ly/1GqP50ZcOZF

The infamous (and not pc) “touchbutt”?

Championship Rounds @ChampRDS

Conor McGregor was spotted in Central Park doing some stretching

(via addisonposey/TikTok)

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Via @awfulannouncing, RNC chairman Joe Ruters has claimed (with a straight face) that more people watched the recent UFC event at the White House than watched the Super Bowl.

Jed I. Goodman © @jedigoodman

Dana White tells The Pat McAfee Show they had a meeting yesterday and are talking about releasing an album of the music from the White House event.

Later, Dana says Trump told him he was going to give the band a bonus

Dana White: Mr. President, I'm gonna match your bonus that

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