The Sports Business Daily reports that the Trump Administration is rolling out a national youth sports strategy initiative which includes the UFC as one of its backers. The National Fitness Foundation will oversee the initiative. The program will be funded by a legacy endowment with a goal of raising $100M to provide grants intended to drive increased participation with a focus on underserved communities.
The focus will be on recruiting and training of coaches and volunteers, creation of safe places to play, a provision of quality equipment and strategies to increase participation among girls. The National Endowment for Youth Sports, managed by the non-profit National Fitness Foundation will be tasked with awarding grants supporting the strategy with a lean toward helping underserved U.S. communities and girls as well as helping those children with disabilities.
Payout Perspective:
As a friend of the current administration, the UFC is involved in this initiative which appears to be a non-partisan attempt to help youth, highlighting underserved populations, through sports. Zuffa has put its name on another initiative with the White House regarding combating the opioid epidemic. NBC Sports Group’s Sport Engine was among the first to sign on in support of the endowment. One might expect the UFC to do some sort of activation around its big MSG show.
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