UFC announces PSAs to support Trump Administration campaign on Opioid Abuse

October 24, 2018

The UFC has announced it is working with the Trump Administration in combating Opioid addiction.  It will launch a public service announcement addressing the Opioid crisis.

President Trump’s Initiative to Stop Opioid Abuse was announced on Wednesday at the White House.  The Administration secured $6 billion in new funding over two years to fight opioid abuse.

The UFC announced that it would create a public service campaign to bring attention to opioid addiction.

Via UFC press release:

UFC made the announcement today at a ceremony at the White House, in which President Donald J. Trump signed into law H.R. 6, also known as the SUPPORT For Patients And Communities Act. The legislation is intended to help opioid treatment and recovery initiatives, improve prevention of opioid abuse, and bolster efforts to fight deadly illicit synthetic drugs. UFC joined federal lawmakers and representatives of other major U.S. companies at the White House ceremony, where they pledged their commitment to combat the opioid crisis, which has left a mark on nearly every American family.

“Opioid addiction does not discriminate,” said UFC President Dana White. “Millions of Americans are impacted by this tragic crisis. UFC is committed to helping President Trump in the fight to end opioid abuse.”

UFC’s public service campaign is expected to roll out before the end of the year and will utilize UFC athletes, the company’s massive social media reach (75 million followers), and its popular live events to spread the message of prevention, treatment, and recovery relating to opioid addiction.

Payout Perspective:

This is the first partnership with The White House by the promotion and reflects the relationship President Trump has had with Dana White.  While not overtly political, UFC Fight Pass will be airing a program focusing on President Trump’s involvement in MMA.  The President also met with Dana White and Colby Covington earlier this year.  White also spoke at the Republican National Convention supporting Trump.  We will see how involved the promotion will be in the coming 2 years as the President nears the 2020 campaign.

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