Showtime Boxing’s feature fight between Mikey Garcia and Adrian Broner drew 881,000 network subscribers Saturday night per Nielsen via ShowBuzz Daily. It was the highest-rated fight since Deontay Wilder faced Bermane Stiverne on Showtime.
Garcia thoroughly dominated Broner in winning via unanimous decision.
The Wilder-Stiverne fight in January 2015 drew 1.24 million viewers on Showtime.
Broner continues to be a Showtime draw. His last fight in February against Adrian Granados drew 779,000 viewers. Saturday night drew a 0.32 rating in the A18-49 demo. The co-main event of the night, Jermell Charlo and Jorge Heiland drew 598,000 viewers and 0.23 in the A18-49 demo.
Payout Perspective:
A good night for boxing despite UFC 214. Broner, for one reason or another, continues to be a draw. In December 2013, his fight with Marcos Maidana drew 1.3 million network subs. Also to note that the first All Access for Mayweather-McGregor aired the same night on Showtime.
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