The UFC announced that it is launching its first-ever event-specific product line for the promotion’s debut in New York on November 12th. The New York collection from Reebok features city-themed T-shirts, hoodies, hats and shorts for men and women.
The price points range from $16-$50.
All UFC 205 fighters will wear a unique kit designed for the event and receive an exclusive leather jacket produced by Schott N.Y.C.
Payout Perspective:
In the past, the UFC would produce t-shirts related to the city where an event took place. I recall Seattle, California and Texas UFC shirts. But, this will be the first time that Reebok will produce the outfits for the big N.Y. debut. The special merchandise is not surprising as the promotion will look to capitalize with as many revenue streams as it can from the New York debut. A report expects it to draw $14-$15M in “live event revenue” from the event. The special merchandise will likely be scooped up quickly.
Basically WWE tactics
Always comparing everything to WWE! Bands have done this for concerts forever! There is a right way and wrong way to do something. Just because wwe does something right doesn’t mean they created it or that others are following them.