The USA Today reports that Gennady Golovkin will be sponsored by Jordan Brand for his upcoming fight April 23 against Dominic Wade on HBO.
GGG will wear Jordan Brand trunks and gloves for his fight next week. He becomes just the third fighter to don the Jordan Brand in the boxing ring after Andre Ward and Roy Jones, Jr.
In addition to his Jordan Brand sponsorship, the fighter also has a deal with Apple.
Payout Perspective:
GGG and Canelo Alvarez are the next two fighters to top the boxing PPV landscape. GGG is gaining popularity against David Lemieux last fall sold out Madison Square Garden. Next week’s fight at The Forum in Inglewood should sell out as well. GGG is gaining popularity among American fans and the Jordan Brand is jumping onto the fighter’s brand. An anticipated showdown with Canelo Alvarez may happen later this year and certainly brands are preparing for that fight.
Boxing is a sport of prestige. Check this recent ad for the Porsche 911 called “compete” featuring boxing: https://www.youtube.com/watch?v=f2_MewLn2Gg
A few years ago, Audi made the ad “Audi A6 Avant “The Ring” featuring boxing referee Tony Weeks and boxers Steve Cunningham and BJ Flores: https://www.youtube.com/watch?v=RIBEEgXF7-I
Boxing is both a sport for the poor and and sport of prestige, with the most prestigious brands in the world associating with it.
The man is already a star and this will make him even bigger. I remember him in the Apple commercial. He has a very impressive style, he destroys people. And Golden Boy is scared out of their minds of putting Canelo in with GGG
Another huge sponsor, GGG vs Khan/Canelo winner will be huge.
Pac and may2 should happen on a much later date so new boxing stars should be introduced the public…hw unification wilder-povetkin,fury vs klitschko….haye,joshua,kingkong,parker
Also 140 to 147 stacked talent should unify also
Good news huh D?