Dominick Cruz served as the official pace car driver for the Good Sam 500 in Phoenix Sunday. The appearance continues a long-standing relationship with the Phoenix International Raceway.
Cruz served as the honorary pace car driver in 2012. Prior to the UFC Athlete Outfitting Program, Cruz was sponsored by the Phoenix International Raceway. Despite multiple injuries which had left him off the shelf, the Raceway has maintained the relationship with Cruz.
Dominick Cruz ready to get in the pace car at #GoodSam500 and gets a visit from 6X NASCAR champ Jimmie Johnson
Posted by UFC on Sunday, March 13, 2016
Payout Perspective:
The sponsorship between Cruz and the Raceway has continued despite the lack of brand visibility in the Octagon. Cruz has remained relevant with his analyst position. With Cruz winning the title, the Raceway benefits from Cruz’s celebrity.
Mighty Mouse was handing out free beers in the stands.
Yea, these guys matter.
Mighty Mouse sells more ppvs than everyone in boxing other than Canelo and he is a fill in. Hahahaha.
D and how many ppvs did his last one sell?
Probably more than GGG.
Love GGG, great fighter, what a machine. A complete boxer puncher with real power. Cannot get enough of that guy
Wil, I agree, he’s the most entertaining boxer I’ve seen in years. That just goes to show you how f’d up boxing is that a guy like him can’t get a serious fight and has to settle for weak ppvs.
Lara claims he wants GGG.
If Canelo falls through, then why not