The UFC has announced a new satellite office in New York as well as adding former Fox Sports executive Peter Vesey as Senior Vice President of Agency Partnership. According to a company press release, Vesey will lead UFC’s strategic partnerships with top advertising agencies ensuring UFC success and the growth of the brand.
The New York office will “maximize its role as an important media influencer, while uniting key sponsors and global advertising agencies to create compelling marketing solutions and impactful ideas” according to the press release.
Vesey managed the UFC portfolio for Fox Sports which included working with sponsors such as Coca-Cola, Samsung, Microsoft, Reebok, Anheuser-Busch and Harley Davidson.
The press release does not state where the New York office will be located although based on the information in the press release one would have to conclude it will be in Manhattan.
Payout Perspective:
Although the press release does not address the current regulation in the state of New York, one has to think that establishing a satellite office in New York means that the UFC is hedging that it is close to legal professional MMA in the state. Having a New York office will help work with media, advertisers and sponsors. One might infer that this move will mean a move to expand its reach through the use of various forms of media as well as advertising and marketing campaigns.
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