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Reebok signs Rousey, Jones to sponsorship deals

December 16, 2014 by Jason Cruz 4 Comments

The UFC announced that Reebok has signed Jon Jones and Ronda Rousey presumably as spokespersons for the brand.  The announcement comes on the heels of the recent announcement that Reebok would be the official global outfitter of the UFC.

The deals appear to be individual sponsorship with the brand and both will have the opportunity to provide a measure of input to the new UFC apparel as well as “a new collection of footwear and apparel specifically created for the more than 35 million people around the world who participate in combat training to stay fit,” according to the press announcement.

No financial terms were provided.

Both fighters announced their new sponsor deal on social media.

You’re not the only one dancing today, @JonnyBones. Check it out. I am #TeamReebok. An official @Reebok athlete! pic.twitter.com/BlYqMVPBwF

— Ronda Rousey (@RondaRousey) December 16, 2014

My girl @rondarousey and I are about to smash this @reebok game!! We’re about to take fitness apparel to a whole new level!

A photo posted by Jon Bones Jones (@jonnybones) on Dec 12, 2014 at 11:42am PST

Payout Perspective:

This is an interesting sponsorship deal considering that all UFC fighters under contract will be sporting Reebok by July. We assume that Jones and Rousey will take more active roles promoting the brand based on the information provided in the announcement. Certainly, these are two of the most high-profile fighters that Reebok could sign on the UFC roster. Currently, Jones and Rousey join Johny Hendricks and Anthony Pettis as UFC fighters with individual Reebok deals.

Filed Under: sponsorships, UFC

Reader Interactions

Comments

  1. Anti troll says

    December 16, 2014 at 3:08 pm

    i bet TOPS wears poop for clothes

    Reply
  2. Pink Pig says

    December 17, 2014 at 10:17 am

    Rousey looks weird in that picture

    Reply
  3. saldathief says

    December 17, 2014 at 2:20 pm

    its a photo shopped pic, probably a fitness models body she’s a fat fuck right now lol
    what a joke more fraud and lies bahahahaha

    Reply
  4. d says

    December 19, 2014 at 10:17 am

    Saldasmellyshit

    Reply

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