MMA Payout has received more info per Nielsen on UFC Fight Night 50 on FS1. The peak viewership drew 1,068,000 viewers during the main event in which Ronaldo “Jacare” Souza defeated Gegard Mousasi.
The peak audience occurred during the 11:30-11:45pm time period per Nielsen.
The main event card drew a 0.73 household rating and averaged 911,000 viewers which is up from the UFC Fight Night average on FS1 which is 814,000.
Among the valuable adults 18-49 demographic, the main card was higher than the average viewership of the demo for UFC Fight Nights. UFC Fight Night drew 589,000 viewers in the 18-49 adult demo versus the average of 504,000 viewers.
According to a Nielsen source, UFC Fight Night 50 had a “halo effect” of FS1’s news programming. Fox Sports Live averaged 299,000 total viewers and 202,000 in the adult 18-49 demo. The ratings were a dramatic increase from viewership a year ago.
Payout Perspective:
The big takeaway from these additional numbers is that FS1 values UFC programming. It appears that it helps with the adult demo as well. The most interesting number here is the bump that other FS1 programming gets when live fights are on the air.
it doesnt “appear” to help. it does help! and thank you for the real numbers jason, you even gave the lead-out this time. more of this please