Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday. The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports.
There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television Saturday.
Thanks you @adidas @AdidasCombatUSA for all the new gear! Check out the new site http://t.co/Zxiv5rzj8k #adidasmma pic.twitter.com/s6I3BTswcY
— robbie lawler (@Ruthless_RL) July 21, 2014
Adidas is also the official sponsor of Resurrection Fighting Alliance, the organization headed by Ed Soares. It also sponsors Glory Kickboxers.
Payout Perspective:
Lawler becomes the first Adidas signee in recent memory. It’s not clear whether it will start to target other fighters in the league. Still no word on a UFC uniform deal but maybe we can throw Adidas as a possible uniform maker. For those wondering, Under Armour announced its second quarter earnings and business is good as it exceeded analyst expectations. Although previously the front runner, if a deal were imminent, certainly we would have heard some rumblings in order to stir the pot for the stock even more. Reebok could be a possibility as it has signed on Johny Hendricks and Anthony Pettis. Adidas has worked with RFA for a while and its known as a possible feeder organization for the UFC.
Diego says
Sinking ship. hahahaha.
D says
Topps/Sampson/Pink Pig, that you in there?
Saldathief says
Adidas is a great company with great gear, hopefully its a decent deal.
Mr. Roper says
Looks like a solid match. adidas does make some of the best gloves on the market. Olympic quality.
tops E says
Sinking ship hahahaha
D says
Topps smells like poop!! He’s a sinking ship!! HAHAHA!!!
anti-trolls says
Tops how is a sponsorship deal with Adidas any sign of your famed sinking ship comment? You hate UFC quit reading UFC related posts. Do alot of people a favor and move to North Korea. You’ll fit in great there.