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Sponsors missing from Berlin mat

June 2, 2014 by Jason Cruz 9 Comments

MMA Junkie reports on the logistical error made at UFC Fight Night 41 with the Octagon canvas.  It lacked the usual sponsors due to a shipping error which sent the planned mat to Brazil.

According to the Junkie article, there was enough time to make adjustments to the canvas in Brazil but not enough for the Berlin show.

UFC executive Gary Cook told MMA Junkie:

“Fortunately, we are well equipped to have a Plan B, so that was the standard canvas that didn’t meet the sponsor’s needs, but it met our needs and the fighters’ needs.”

Cook indicated that the sponsors were informed of the mishap prior to the show so presumably there would be no surprises.

It also did not go unnoticed by Dana White.

Payout Perspective:

This has to be the biggest mishap with running two shows on the same day.  As you may assume, a canvas without sponsors means having to do some sponsor relations which likely equates to some “make goods” for those sponsors down the road.  While we might not know the magnitude of the error and how upset the sponsors may (or may not) have been, it’s an error noticed by many and something the UFC will need to address as it will be having another two days this year with two shows.

Filed Under: Public Relations, sponsorships, UFC

Reader Interactions

Comments

  1. Sampson The One and Only says

    June 2, 2014 at 11:02 am

    On Saturday championship boxing events took place in Germany, China, UK, and Las Vegas.

    Reply
  2. saldathief says

    June 2, 2014 at 12:01 pm

    Somebody dropped the ball big time, goes to show the lack of experienced people they have running their production. No excuses would be valid in a company that is supposedly in the big leagues. With 8k in attendance and who knows watching on fight pass, can you actually even see the names of sponsors on the mat on a laptop screen anyhow, im sure they weren’t getting paid much. and seriously they lost big on this show so whats the difference.

    Reply
  3. D says

    June 2, 2014 at 1:32 pm

    This website is a magnet for boxing obsessed trolls like nothing I’ve ever seen.

    Reply
  4. saldathief says

    June 2, 2014 at 1:37 pm

    Too bad the majority of UFC fans dont care about the business side of it and the ones that do are paid blow job boys for the UFC haaaaa

    Reply
  5. D says

    June 2, 2014 at 2:39 pm

    Thankyou for proving my point.

    Saldaqueef is mad gay on boxing.

    Reply
  6. saldathief says

    June 2, 2014 at 4:42 pm

    Funny how you haven’t commented on the facts of this article lmao

    Reply
  7. D says

    June 2, 2014 at 5:26 pm

    Facts are your kryptonite.

    Reply
  8. anti trolls says

    June 2, 2014 at 6:59 pm

    This is not boxing pay out quit visting this site troll

    Reply
  9. Diego says

    June 3, 2014 at 4:29 am

    BrainSmasher,

    Any comments? If this was Bellator you would be calling for them to be banned from MMA.

    I’m sure sponsors were pissed, but it can’t be a big financial cost. The UFC will make it up to them on the next show.

    Reply

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