Anderson Silva appears on the cover of the latest Rolling Stone magazine in Brazil as Michael Jackson. The cover is another sign of the mainstream popularity of the middleweight champ in his home country. Mike Chiappetta of MMA Fighting tweeted that Silva has now secured a sponsorship from personal care company Philips. Silva counts blue […]
Archives for June 2012
Boxing’s reemergence on television
The SBJ’s Fight Issue includes an article on boxing’s regular return to television. The article cites the emergence of better packaging of the sport as well as the need for more live content programming as reasons for its return. The article reports on how networks are utilizing boxing for television purposes. As an example, Showtime […]
Pacquiao-Bradley gate and attendance
The attendance and gate figures are in from the Pacquiao-Bradley fight from Saturday night. ESPN reports the event sold 13,229 tickets for a total gate of $8,963,180 at the MGM Grand in Las Vegas. There were 925 comps and 2,075 unsold tickets. NSAC also states that Pac-Bradley earned $249,000 from closed circuit ticket sales according […]
Chinese MMA promotion hires US agency
China’s only professional MMA organization, RUFF, has signed with American sports agency Excel Sports Management to handle all sponsorship sales and marketing. The agency counts Tiger Woods and Derek Jeter among its clients. Via press release: RUFF, China’s first government-sanctioned MMA organization, has enlisted Excel Sports Management to lead all corporate consulting and rights representation, […]
UFC eyes markets overseas
The Sports Business Journal is running “The Fight Issue” this week which includes articles in the world of combat sports. Its “In-Depth” article features the UFC and its global expansion efforts. The report states the UFC will have seven shows outside of North America: Brazil (twice), Japan, Australia, Sweden, England and Macau. The article focuses […]