Welcome to this week’s edition of MMAterial Facts, where we feature articles from around the MMA community. *** This week’s MMAterial Facts: – UFC Hopes for Two Shows in UK in 2012 (MMA Fighting) “Since making the UK market a priority a few years ago, the UFC visited the country eight times between 2007 […]
Archives for November 2011
TUF 14 episode 7: 1.5 million viewers
Wednesday night’s episode of The Ultimate Fighter garnered an average of 1.5 million viewers. The seventh episode of TUF 14 obtained a 1.1 overall household rating according to an email sent by Spike officials. Via MMA Junkie: Wednesday’s episode, which concluded the season’s quarterfinal round, scored an overall 1.1 household rating, as well as a […]
UFC Primetime on Fox scores 2 million viewers
MMA Junkie reports that Fox’s first showing of UFC programming, UFC Primetime: Velassquez vs. dos Santos, received an average of 2 million viewers for a 1.3 household rating. Via MMA Junkie: The one-hour special, which was the first significant UFC programming on the FOX network, scored a 0.98 rating among men 18-49 and a 0.99 […]
Lauzon signs sponsorship deal with Gamma Labs
UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]
Zuffa Maintains “BB” Credit Rating, “Stable” is Key
Standard and Poor’s has maintained Zuffa’s credit rating at “BB” based on the belief that the company’s strong EBITDA margin and healthy cash flow are sustainable over the “near-to-intermediate term” as Zuffa continues to grow and benefit from it’s well-recognized (UFC) brand and dominant market position. On the other hand, the following S&P concerns kept […]