The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]
Archives for June 2011
Details Emerge Involving “Affliction Trilogy” Cancellation and UFC/Affliction Deal in 2009
The Affliction vs M-1/Fedor Litigation has provided some great insight on the behind-the-scenes dealings throughout the lifespan of the Affliction/M-1 partnership, which includes the cancellation of the Trilogy event and a last minute deal between Affliction and the UFC. On June 7, 2011, a 55-page decision document was released, depicting in great detail as to […]
Court Denies Summary Judgment Motions in Affliction M-1/Fedor Litigation
On June 7, 2011, Judge Margaret M. Morrow denied the parties cross-motions for summary judgment in the Affliction v. M-1/Fedor litigation. I have previously posted about the litigation — most recently here. The 55 page decision is a VERY interesting read especially with respect to the facts surrounding the “Trilogy” non-event — in particular the […]
Ochocinco signs TapouT deal
MMA Mania reports that NFL star Chad Ochocinco has signed a deal with Tapout to sport its mouthguards and wristbands. The deal is a part of Tapout’s expansion outside MMA. Via Tapout press release (h/t MMA Mania): “Ochocinco is the perfect athlete to represent the TapouT brand and its energy and intensity,” said Chris Circo, CEO […]
UFC 131 Prelims: 1.6 million viewers
MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers. Via MMA Junkie: The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time. Saturday night’s fights rank […]