Graciemag.com reports that Rockstar Energy Drink and Strikeforce are sponsoring a Holiday Hunt for prizes in support of Strikeforce’s Dec. 4th event, “Babalu v. Henderson” in St. Louis.
Via Graciemag.com:
In the spirit of the holiday season, Strikeforce and presenting sponsor Rockstar Energy Drink will hold a “Holiday Hunt” that will award lucky winners in St. Louis, each day between Monday, November 29 and Friday, December 3, a prize pack that includes, amongst other goods, tickets to the Henderson vs. Babalu mega-event at Scottrade Center next Saturday, December 4.
Payout Perspective:
Similar to the UFC’s #Hunt4UFC treasure hunts, Strikeforce and Rockstar are using social media to spike fan interest in this Saturday’s fight in St. Louis. Here, we see Strikeforce using facebook, twitter and its website so that fans can check in to utilize codewords to win Rockstar merchandise. The promotion also integrates the venue as one of the prizes is a tour of the Scottrade Center.
Another great example of drumming up fan interest through social media. This strategy reaches out to the intended demographic by giving fans a chance to win prizes. For Rockstar, its another way to utilize its sponsorship of the event. Unlike the UFC version, the “Holiday Hunt” does not appear to be giving away authentic fighter merchandise. Not sure if this is a positive or negative, just a difference from #Hunt4UFC.
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