UFC middleweight champion Anderson Silva has partnered with watchmaker Meister in releasing limited edition watches with the identifiable Silva “killer bee” logo.
The limited edition watches are available online at Meister’s web site. Only 50 of the 200 made will be available online. The remaining watches will be distributed to select Meister retailers.
Via MMA Junkie:
Previous special-edition pieces issued by Meister International include two watches created with rapper Bun B, formerly of the hip hop duo UGK. The company’s products are also endorsed by musician Steve Aoki and rapper and Wu-Tang Clan member Raekwon.
The Meister watch is just the latest in a series of products bearing Silva’s signature logo. Sinister Brand Clothing, a California-based apparel company recently acquired by Authentic Brands Group, has long created clothing bearing the killer bee.
Payout Perspective:
The Spider’s deal with Meister is another example of the growing acceptance of mainstream businesses willing to partner with MMA. Despite Silva’s recent performances, he still is an identifiable figure in the UFC and the middleweight champion. Based on Meister’s past limited edition endorsees, it focuses on the younger, hip community with some disposable income. The growing popularity of MMA amongst the younger 18-34 demographic makes the partnership with Silva make sense.
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