Fight banners are a way that fighters can earn extra money through their sponsors. Most fans rarely pay them any attention since the fighters stand in front of them as they are being introduced. However, Joe Lauzon’s fight banner seeks to be a little different.
Poking fun at Lauzon’s ears, the banner is a subtle way that you will remember Joe. He fights George Sotiropoulos at UFC 123 on Saturday night.
H/T Cagewriter via Joe Lauzon’s web site:
Payout Perspective:
This is a great way for Lauzon to stand out from other fighters. Its a good branding tactic. It is subtle, but takes advantage of his time in front of the cameras. The banner also says a lot of Lauzon’s personality – he’s self-deprecating and has a sense of humor. I don’t recall other banners that was this creative in putting the fighter in his own banner.
On another note, looking at Lauzon’s sponsors, he has quite the array of backers. From a card company to an exercise company to an online seafood company.
I don’t think they even had to exaggerate how far the ears stick out. That looks pretty right on to me.
On a side note it would be interesting to know how much each of those sponsors paid for their spots. Anyone care to share some guesses on that?