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Archives for September 2010

Fighting for Attention: GSP as face for the UFC

September 24, 2010 by Jason Cruz 1 Comment

On Wednesday, The New York Times featured Georges St. Pierre in its Fashion and Style section as an “Up Close” feature. His appearance reflects the push by the UFC to create a face for its brand as it continues to move into the mainstream. The article follows St. Pierre as he uncomfortably navigates New York Fashion […]

Filed Under: mainstream, media, Public Relations, UFC

TUF 12 & UFC 119 Countdown Ratings

September 23, 2010 by Jason Cruz 1 Comment

MMA Payout has learned that the second episode of TUF 12 drew a 1.2 HH rating with a rating of 1.7 million viewers. The broadcast also drew well in the M18-34 and M35-49 demographics with a 1.7 and 1.84, respectively. Quarter hours/HH ratings were as follows: 1.12, 1.22, 1.20, 1.39 UFC Countdown 119: Mir v. Cro Cop […]

Filed Under: ratings, TUF, UFC

Bellator Investor Subject of FBI Investigation

September 22, 2010 by MMAPayout Moderator 12 Comments

According to a report published by Fortune Magazine, Plainfield Asset Management (PAM) is the subject of a FBI investigation concerning allegations of fraud: The Federal Bureau of Investigation is probing whether Plainfield Asset Management, a hedge fund that once had $5 billion in assets under management, committed fraud by overstating the value of some of […]

Filed Under: Bellator, Featured, financial

How appealing: Sonnen to appeal CSAC drug test, will appear on ESPN Thursday

September 21, 2010 by Jason Cruz 5 Comments

Chael Sonnen will appeal the California State Athletic Commission drug test which revealed that he tested positive for a banned substance prior to his fight with Anderson Silva at UFC 117. He is scheduled to appear on ESPN’s MMA Live on Thursday to presumably speak about the failed drug test. According to a report from MMA […]

Filed Under: Drug Testing, Public Relations, UFC

M-1 Global Negotiating With Showtime For TV Deal, Fedor Strikeforce Extension

September 21, 2010 by MMAPayout Moderator 15 Comments

MMAPayout has learned through sources close to the negotiations that M-1 Global is currently angling for a US TV deal with Showtime, in hopes for next years M-1 Challenge (independent of Strikeforce), to go along with a 5 fight extension (not including the 1 fight still remaining) for Fedor Emelienenko with Strikeforce. Along with the […]

Filed Under: M-1 Global, Strikeforce, TV

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