Earlier this week we reported that DirecTV subscribers would be able to watch the Shine Fights PPV on Sept. 10th but would not be able to see Shark Fights PPV on Sept. 11th. Today, DirecTV decided not to carry the Shine Fights PPV.
Via MMA Fighting:
With Shine Fights’ event moving from a sanctioned show in Virginia to an unsanctioned show on a tribal territory in Oklahoma, DirecTV decided not to offer Shine Fights anymore.
“We pulled it off the schedule given the possibility that the event may be canceled based on the last-minute venue change and we do not want to put our customers in the position having to get refunds,” DirecTV said in a statement to MMAFighting.com.
Payout Perspective:
The latest bad news for Shine regarding this Friday’s PPV. A lack of confidence by DirecTV is an ominous sign that the PPV is in serious jeopardy. The cancellation deletes an opportunity for Shine to sell PPVs and for MMA fans to see its product.
http://mmapayout.com/2010/09/shine-not-shark-available-on-directv-ppv-this-weekend/
“JJ on September 8th, 2010 11:29 AM
DirecTV should only be airing PPV’s that are sanctioned by an athletic commission.”
Eerie. Good advice JJ.
Their reasoning makes no sense. Most people buy the PPV right before it begins. If the fight is canceled, you can pull the event then and refunds will be minimal since most people will not have bought it.
Their reasoning makes no sense because it’s PR talk not truth.
Fact is this was a concerted effort on the part of people in MMA media who don’t like 1 night tournaments or the fact athletic commission involvement was being circumvented.
So they made a big stink about Shine being carried by Direct TV and they succeeded in getting it pulled.
Granted if this was going to be a high volume PPV buy it wouldn’t have but with this not being one their efforts were rewarded.
Some of these talking heads in MMA are going to have to realize it’s supposed to be their job to actually report real mma news and not try and control the way the sport is ran by certain promotions or networks.
???