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Archives for August 2010

UFC 117: Attendance, Gate and Countdown Figures (Updated)

August 9, 2010 by Kelsey Philpott 13 Comments

The Staff at MMAJunkie are reporting that UFC 117 drew 12,971 to the Oracle Arena in Oakland, California on Saturday for an approximate live gate of $1.56 million. MMAPayout.com has also learned that Countdown to UFC 117 garnered just 409,000 viewers in its debut last Monday at 11PM ET/PT (Updated). Payout Perspective: The Countdown to […]

Filed Under: gate, pay-per-view, UFC

UFC 117: Payout Perspective

August 9, 2010 by Kelsey Philpott 2 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]

Filed Under: Blue Book, booking, Featured, pay-per-view, sponsorships, UFC

UFC Unveils Revamped Website

August 6, 2010 by Kelsey Philpott 3 Comments

The UFC unveiled the latest overhaul to its website on Thursday immediately prior to streaming the UFC 117 press conference from Oakland, California. Payout Perspective: I’m a fan of the new website design: it’s less cluttered, seems to provide more substance, and does a good job of putting the focus on the fighters. However, it remains […]

Filed Under: marketing, UFC

Strikeforce’s Big Fall Plans: MMA DVD Release, EA Sports MMA, & Hopeful CBS Show

August 5, 2010 by MMAPayout Moderator 8 Comments

Though not much has been heard from Strikeforce beyond their big upcoming shows this month which include the women’s 135 lbs GP in their Challengers 10 event from Phoenix and big card from Strikeforce Houston featuring King Mo vs Feijao Cavalcante and Tim Kennedy vs Jacare Souza for the vacant Middleweight belt, they have plans […]

Filed Under: media, merchandise, TV, video games

UFC 2010 Shipped 2.6 Million Units by July

August 5, 2010 by Kelsey Philpott 5 Comments

Phil Elliot of GamesIndustry.biz has published an interview with THQ’s Jon Rooke in which the head of marketing discusses how UFC 2010 failed to meet lofty sales expecations, but still shipped over 2.6 million just six weeks after hitting the market. “We’ve had Red Dead Redemption released one week before us and that sucked, to-date, […]

Filed Under: UFC, video games

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