Strikeforce Answers Questions: Profits, Branding, & Decision Making Strikeforce Fighters to Appear on CBS Show ‘NCIS: L.A.’ Mixed Martial Arts a growing sport in the Heartland Mixed martial arts adds economic punch Georges St. Pierre in New Under Armour Commercial Strikeforce Answers Questions: Profits, Branding, & Decision Making SI.com: What is it about your business […]
Archives for February 2010
Liddell, Girlfriend in Viral Reebok Video
Chuck Liddell and girlfriend Heidi Northcutt have made an appearance in what appears to be a viral marketing video for athletic apparel maker Reebok. The video is shot from the perspective of a peeper as the couple workouts out in a private gym without any clothing, except Reebok shoes. Payout Perspective: It’s a good approach […]
GSP Appears in Under Armour Ad
Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot. Payout Perspective: St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning […]
HGH Testing May Be Difficult to Implement
Lance Pugmire of the LA Times reports on the latest development in the anti-doping world regarding a new test capable of detecting human growth hormone in blood samples. Early this week it was announced that a British rugby player had tested positive for the previously undetectable banned substance. However, while promising, the jury is still […]
MMAterial Facts (02/25/10)
Strikeforce Confirms April 4/17 Event in Nashville Strikeforce Airs in Canada and UK, Also Adds Interactive Verizon FiOS Functionality HGH testing could be adopted WEC Enters “pivotal” stretch; DirecTV still unresolved Stratus Media and ProElite Appoint New Chief Operating Officer William Kelly to Rejoin ProElite Strikeforce Confirms April 4/17 Event in Nashville Mixed martial arts […]