Last week CBS began to increase the amount of promotion surrounding its up-coming Strikeforce: Saturday Night Fight event that will feature Fedor Emelianenko vs. Brett Rogers on primetime television. In addition to the commercial below, M-1 has been teaming up with social networking website namedrop.com to purchase ad space on various websites including Sherdog.com to advertise […]
Archives for October 2009
Japanese MMA Event Posters
Earlier in the week MMAPayout.com used the release of the UFC 105 poster as an opportunity to evaluate the quality and effectiveness of the UFC’s poster design. The common themes among the posters were: 1.) brand focus, 2.) effective background use, 3.) organized presentation, 4.) critical information visible, and 5.) consistency. To draw a bit of a […]
Network TV Important, Not “Be All, End All”
Bill King of The Sports Business Journal talks about the importance of network television in creating boxing stars with Bob Arum in his latest article in the jounral. Arum runs through the names, gushes with stories of their stature in foreign lands, and then ties them together. “The common thread is exposure,” said Arum, […]
TUF 10, Episode 5: 2.2HH rating
MMAPayout.com has learned that last night’s The Ultimate Fighter: Heavyweights earned a 2.2 household rating for an average viewership of 2.8 million. Episode five also drew a 3.3 ni M-18-34, and 2.9 in M18-49. Payout Perspective: TUF 10 has yet to dip below the 2.0 HH average rating, which is remarkable considering that prior to […]
UFC Event Posters
The UFC has just released their latest event poster for UFC 105 , and it’s inspired MMAPayout.com to delve a little more deeply into the creation of effective marketing tools such as the event poster. I’ve attached several of them for events from the past few months (credit MMAmania.com): UFC 91: UFC 94: UFC 100: UFC […]