Dana White recently spoke with ULTMMA on a variety of topics including the UFC’s position on sports sponsorships: Payout Perspective: The business model that got the UFC to this point, is not the exact same business model that the UFC needs in order to reach the next level or upper echelon of the sporting world. The kind of growth […]
Archives for October 2009
S&P Report on Zuffa – Analysis
Today, Standard & Poor’s released its latest credit report on Zuffa LLC that documented the corporation’s latest financing initiatives. Below is a summary of the report’s action: Zuffa requested an additional $100 million in incremental term loans to help pay off part of the existing revolving credit line and fund a dividend to the owners […]
TUF 10 Breaks Another Ratings Record – 3.7 HH (5.3 million viewers)
Last night’s episode of The Ultimate Fighter: Heavyweights drew a series record across all metrics and demographics: Spike TV’s “The Ultimate Fighter: Heavyweights” is the undisputed ratings champ on Wednesday nights. The most recent episode of the tenth season of “The Ultimate Fighter” drew 5.3 million viewers, peaking at a staggering 6.1 million viewers on […]
Highlights from the Latest S&P Report on Zuffa
In depth analysis to follow, but the highlights from the latest report: COMPANY REMAINS EVENT DRIVEN – Revenue breakdown remains at 75/25 event (pay-per-view, gate) to non-event (television rights fees, sponsorships, etc), but the successful launch of the video game as well as recent improvement in the sponsorship portfolio has the potential to improve that […]
Zuffa Announces New $100M Term Loan
Las Vegas-based mixed martial arts sporting event promoter and producer Zuffa LLC announced a proposed $100 million incremental term loan due 2015. We are assigning our ‘BB-‘ issue rating and ‘4’ recovery rating to this loan, and revising our recovery rating on Zuffa’s existing credit facilities to ‘4’ from ‘3’. We are affirming the ‘BB-‘ […]