A convenient follow-up to Monday’s thirty second ad spot prices article, Loretta Hunt and Sherdog.com spoke with CBS in regards to the state of their advertising spots for the up-coming November 7th show featuring Fedor Emelianenko: Kelly Kahl, executive vice president for primetime programming, said the addition of Fedor Emelianenko has certainly sweetened the deal in advertiser […]
Archives for October 2009
UFC 104 Prelims on Spike Draw 1.4 Million
MMAPayout.com has confirmed that the UFC 104 Prelims on Spike TV drew a 1.1 household rating for an average audience of 1.4 million viewers. The show also generated a 1.3 rating in both the M18-34 and M18-49 demographics. The prelims ended up being the second ranked fight card in the M18-34 demo on Saturday night […]
UFC 104 Buyrate Prediction: 398,000
MMAPayout.com promised a more detailed explanation of the regression analysis used to derive the linear equation used to predict 398,000 buys for last weekend’s UFC 104 PPV event. We like to keep our promises! Regression Analysis Explained Regression analysis is a statistical technique that allows us to explore the relationships between different sets of numbers (or what the stats community […]
Thirty Second Ad Spot Prices Revealed, 2009-2010
Robert Seidman of TVbytheNumbers reports on the latest estimated costs of 30 second commercials for the 2009-2010 network television that were recently published by Ad Age: Now there are estimates on the rest, but be warned. It seems these estimates were largely gathered from the upfronts (and other sources) and they don’t appear to have been adjusted […]
ProElite Purchased for $2 million
Stratus Media Group, Inc. has announced that it has reached an agreement to acquire a 95% stake in ProElite, Inc. for $2 million. Stratus Media Group, Inc. (OTCBB: SMDI ), a live entertainment company, announced today that it has entered into an agreement to acquire a 95% interest in ProElite, Inc. (PK: PELE), a sports, entertainment and […]