WWE-Lesnar contract negotiations stall

February 26, 2015

Dave Meltzer of MMA Fighting reports that Brock Lesnar and the WWE have stalled in negotiations on a new contract.  The former UFC heavyweight champ could be heading back to MMA with either Bellator or the UFC.

Lesnar was advertised to appear on this week’s WWE Raw on Monday but never appeared despite being at the arena.  Meltzer’s sources indicated that the no-show was due to an impasse on a new contract.  It was described as “resolvable, but not yet resolved.”

Lesnar has 4 appearances left with the WWE before his contract expires.  The WWE would like to extend his contract prior to it ending at this year’s Wrestlemania in March.

Despite being 38 years old, Lesnar would be welcomed back to MMA by the UFC or Bellator.

Payout Perspective:

It’s interesting that despite his previous injuries and age, Lesnar would command a bidding war.  One would think that based on the contract impasse with the WWE, that Lensar has some leverage as the UFC and perhaps Bellator would be interested in signing the former UFC heavyweight champion.  Despite his short stint with the UFC, Lesnar was a major PPV draw and despite his layoff, his return would likely be a big event.  One would think that the UFC would be willing to spend the money on Lesnar as it is in need of PPV needle-movers.  Also, Bellator might be a destination under the new Scott Coker regime.

Punk and Cabana sued by WWE doctor

February 21, 2015

MMA Fighting reports that UFC fighter CM Punk and indy wrestler Colt Cabana are being sued by a WWE doctor for defamation among other claims resulting from Punk’s comments on Cabana’s “Art of Wrestling” podcast last year.

The lawsuit filed in Cook County Circuit Court (IL) by WWE doctor Christopher M. Amann accuses the former WWE wrestlers (Cabana had a brief stint with the company) of making defamatory statements regarding his professional duties as a medical doctor for the company.

In support of Dr. Amann, the WWE has released a statement and video which refutes Punk’s story told on Cabana’s podcast that he had a MRSA staph infection on his back and Dr. Amann misdiagnosed it.  Punk also indicated that the doctor did not treat him for a concussion.

Cabana was sued as Dr. Amann claims that he “helped Brooks falsely depict Amann as lazy and a bad doctor per the Cook County Record.

Payout Perspective:

When I first heard the much heralded podcast where Punk aired out the WWE, I wondered about whether there would be any response by the WWE on the comments made by Punk on how his injuries were addressed. It appears that the lawsuit is the response.  Certainly a physician filing a defamation claim against what was essentially a patient are unusual.  One might think that Punk may now bring a counterclaim alleging medical malpractice based on his side of the story from Cabana’s podcast.  Then again, the WWE statement (via the Wrestling Observer) includes a claim that there are no medical records documenting Punk’s condition and that Punk did not communicate his condition (i.e., lump on back) with the WWE’s doctors.

The news of Punk’s health will be interesting when he applies for a license to fight.  We will see if this lawsuit brings up additional information since it is an issue in this lawsuit.  Punk is at an “advanced age” for a first-time MMA fighter and one would think an athletic commission would look more closely at his health history when issuing him a license.

But, the Punk-WWE legal issues look to continue.

Widow of former WWE performer sues

February 20, 2015

Cassandra Frazier widow of the late WWE wrestler Nelson Lee Frazier (aka Mabel, Viscera, Big Daddy, V, King Mabel) has sued the WWE in a wrongful death lawsuit filed in the Circuit Court of Shelby County, Tennessee.

The 124 page claims that Frazier suffered multiple head injuries/concussions while he wrestled with the WWE.  The Complaint claims negligence, negligent misrepresentation, intentional misrepresentation and loss of consortium, a personal injury to Ms. Frazier among other claims asserted in the Complaint.

Frazier, who weighed near 500 pounds while wrestling for the WWE, died of a heart attack on February 18, 2014 at the age of 43.  Perhaps in honor of the anniversary of his death, the lawsuit was filed February 18, 2015.

The Complaint includes a timeline of events in which Frazier suffered injuries while working for the WWE.  It also includes a list of nearly 40 WWE wrestlers (photos of each included) that have passed due to issues related to head trauma.  Notably, the lawsuit includes some information revealed by CM Punk and Colt Cabana on Cabana’s infamous podcast last year.

Ms. Frazier claimed her husband suffered concussion symptoms, CTE, disfiguring scar tissue, head trauma

The WWE released a statement with respect to the lawsuit by Frazier (via Wrestling Observer):

“WWE has not been served with a lawsuit by Cassandra Frazier.  If served, we will vigorously contest this lawsuit brought by the same lawyers who have been soliciting people to sue WWE without merit.”

Payout Perspective:

This is the third lawsuit in less than a year against the WWE which relates to the issue of head injury/concussions that may have caused injury to former performers.  “Billy Jack” Haynes filed a lawsuit he had hoped would gain class action status in Oregon and Vito LoGrasso and Evan Singleton in Philadelphia.  As you can tell from the WWE’s initial statement, it is shifting the focus to the fact that we have “ambulance chasing” lawyers and not true claims.  The lawsuit has been filed by one of the lawyers that filed suit in the LoGrasso and Singleton case.  Hence, the statement by the WWE.  The Complaint includes information revealed by CM Punk on Colt Cabana’s podcast about the WWE medical policy.  The veracity of the statements made on the podcast are in question as a WWE doctor has filed a defamation lawsuit against Punk and Cabana.

MMA Payout will keep you posted.

WWE 2014 Q4 earnings reflect growth of Network

February 13, 2015

WWE Earnings for the 4th quarter of 2014 exceeded company expectations as it increased 19% to $140.5 million from the fourth quarter of 203.  WWE announced the results during a conference call on Thursday.  The company stock is up over 7% at close of trading on Thursday.

During the 4th quarter (October-December 2014), the WWE Network added 85,000 subscribers which reached 816,000 by the end of 2014.  The “free” November promotion was credited with adding 242,000 trial subscribers.  It appears that the WWE seeks to replicate this strategy with a free February for new subscribers.  In January 2015, the network indicated it had exceeded 1 million subscribers.

On the conference call, WWE CFO George Barrios stated that the network reached 1.4 million unique subscribers as of the January 27th “1 million subscriber announcement” with 71% of the subscribers’ active at that date.

The U.S. version of the WWE Network was made available in more than 170 countries and territories in August 2014 and had approximately 44,000 international subscribers.  Barrios indicated that he hoped the network would be available in all of Canada by Wrestlemania this year.  The WWE also announced a deal for the Network with OSN in the Middle East and North Africa.

Overall, in 2014, the Network revenues reached $115 million which reflected an almost “break even OIBDA for the year” according to Barrios.  The WWE’s adjusted OIBDA (Operating Income Before Depreciation and Amortization) for the Network was $5.1 million.

Vince McMahon noted that its social media reached over 454 million followers as of the end of January and that its YouTube content reached over 3.9 billion which put it as the number one sports channel on the platform overtaking the NBA.

One of the interesting things coming out of the conference call was the question about whether the outrage over the outcome of the Royal Rumble was a concern.  Essentially, WWE fans angered that Roman Reigns won the Rumble started a #cancelwwenetwork twitter hashtag.  McMahon stated that the controversy was good for the WWE.  More importantly, it did not result in substantial losses in subscribers.

There was a question by an analyst about whether the WWE could compare and contrast its fan base with that of MMA.  Barrios indicated that the WWE is “multi-generational family viewing.”  The inference is that MMA is for a different demo, namely the young adult demographic.  Thus, the WWE has a broader audience.

Other tidbits worth noting:

  • WWE Network advertising revenues in the quarter were not substantial.
  • WrestleMania, the company’s biggest event, will continue to be carried by satellite and cable providers despite also being carried on the Network. Barrios stated that the pricing is set by the cable operators.
  • When asked about subscription “churn” post-WrestleMania, Barrios indicated that it would provide “great content” and indicated that there would be “a lot of new content” which the WWE intends to combat the possibility of subscribers dropping the Network after WrestleMania.

Payout Perspective:

One note to mention about the Network is the success the company had with the strategy of “sampling.”.  The company attributes some of the additional subscribers to the “free” November.  The WWE hopes that it will happen again with a “free” February.  The Network may still be behind the projections but it is catching on and will gain more subscribers as it expands globally.

It is interesting that WrestleMania will still be available on the Network for $10 (per month) while satellite and cable operators will likely charge $60 for it.

WWE Network posts 1 million subscribers

January 27, 2015

The WWE announced that its WWE Network has surpassed 1 million subscribers in just 11 months.  Despite early concerns about retaining subscribers, the company has hit a significant benchmark with its digital platform.

The announcement comes a week ahead of its 4th Quarter earnings for 2014.  The increase in its subscribers is a dramatic turn from its 3rd Quarter announcement of 731,000 viewers.  The WWE offered a free November for potential subscribers to have a chance to check it out.  It appears that this promotion, the appearance of “The Rock” and others at the Royal Rumble as well as launching the network in the U.K. and Ireland have helped boost the subscription number.

The results reflect a 37% increase globally and 24% domestically.  Despite the buzz that people were going to cancel the network en masse due to the Royal Rumble result, the show actually reflected positive gains.

WWE stock is up 20% on Tuesday at the time of this writing.

Payout Perspective:

Great news for the WWE Network as it is near the 1.4 million subscriber number which would put the WWE investment in the platform at break even.  It is behind its projected 1.25 million subscriber number per Dave Meltzer.  Yet, with the rumor that it will once again offer a free February and with “Wrestlemania Season” upon us, the subscription number should remain solid for now.  The 1 million subscribers could be attributed to the “Free November” which was interesting considering the content during that month was not astounding.  MMA Payout will keep you posted on the earnings report next week.

WWE sued by former wrestlers

January 20, 2015

Two former WWE wrestlers have sued the company in Federal Court in Philadelphia claiming they suffer from serious brain injuries as a result of “repeated concussions” in the ring.  The lawsuit is said to be similar to the one filed by “Billy Jack” Haynes in Oregon.

Vito “Big Vito” LoGrasso and Evan “Adam Mercer” Singleton are the plaintiffs.  The lawsuit seeks class action status and accuses the WWE of “selling violence” and turning a blind eye to the health of its wrestlers including “ignoring” concussions suffered by the plaintiffs.

LoGrasso wrestled for the WWE from 1991 to 1998 and from 2005 to 2006.  He claims to suffer from “serious neurological damage.”  Singleton wrestled for WWE from 2012 to 2013 and was one of the youngest wresters in WWE history at 19.  He also claims to have “an array of serious symptoms” as a result of his time in the WWE.

The WWE’s attorney, Jerry McDevitt, claims that the company has “never concealed any medical information related to concussions, or others.”

The lawsuit seeks unspecified economic damages and medical monitoring.

LoGrasso is now 50 years old and Singleton is only 22.

Via Reuters and AP/ESPN

Payout Perspective:

It will be interesting to see if this lawsuit will be tied with the Haynes lawsuit.  One of the law firms involved in the LoGrasso/Singleton lawsuit may be involved with the Haynes litigation as well. The WWE will file its response to the Haynes lawsuit shortly.  LoGrasso’s stint in the WWE should help with the claims as both Haynes and Singleton had shorter stints with the company.  These lawsuits appear to be patterned after the NFL concussion lawsuits.  We will see if more wrestlers join the litigation which may evolve into a class action.  If that is the case, it could spell big trouble for the WWE.

MMA Payout will keep you posted.

The Wrestling Post 2014 year in review

January 6, 2015

2014 was supposed to be a big year for the WWE.  With the launch of its network and its media rights fees up for grabs, the company stock skyrocketed on speculation that the company would become an instant revenue-generating machine.  The stock went as high as $31.39 in March but fell to $10.85 just two months later due to market realities.

WWE Network Launches

In February, the WWE launched it’s over the top network which came with much anticipation and fanfare.  Despite technological issues from launch, people were still bullish on the network.  But the momentum came to a halt with the reveal of the first subscriber numbers.  With a target of gaining 1 million subscribers by the end of 2014, the WWE officially reported just slightly over 667,000 at the end of the second quarter.  It then just grew to 731,000 viewers at the end of the third quarter.

The WWE initially offered the network for $9.99 with a 6 month commitment.  It’s key selling point from the start was that those who signed up would receive Wrestlemania for just $9.999 instead of the traditional price point of $60-$70.

After sluggish numbers, it allowed a free month preview in November.  It also eliminated the 6 month commitment so that no one would be latched on by a 6 month commitment.

It was known that the WWE would lose money this year due to starting the network and essentially losing its PPV business.  But, it appears at this point it overestimated the subscriber interest in the network.  With the rollout of the network in other countries, the WWE hopes that its subscribers will grow as well.

Wrestlemania still an economic boon

Wrestlemania XXX in New Orleans generated an economic impact for the region of $142.2 million which is a record for Wrestlemanias and the third straight year it has generated over $100 million in positive economic impact for its host city.  With Wrestlemania available on the WWE Network and on PPV, the total amount of viewers exceeded 1 million.

WWE renews rights with NBCU

In May, the WWE renewed its media rights with NBC Universal.  Immediately after the announcement, stock shares dropped which would indicate that the deal was not near what investors had wished.  The initial hope was to double its prior deal of $140,000 to $280,000.  However, this did not happen.  Low advertising rates and the negative perception of its programming likely held back the WWE’s hopes for a NASCAR or MLS-like deal.

Ring of Honor on PPV

In June, wrestling promotion Ring of Honor tried its hand at traditional PPV.  It was a way for ROH’s parent company, Sinclair Broadcasting, to see where it could take the company.  Dave Meltzer of The Wrestling Observer reported 10,000 buys which was the break even mark for the company.  In comparison, kickboxing organization, Glory only had 6,000 PPV buys for its PPV held the same weekend in June.

TNA Wrestling leaves SpikeTV

In July, TMZ Sports broke the news that Spike TV was not renewing Impact Wrestling for 2015.  Despite initial reports that the sides were still negotiating an extension, it was confirmed that 2014 would be the end of the road for the 2 hour show on the network.  In November, TNA announced it had signed a pact with Discovery Communications for its show to air on Destination America starting Friday, January 16th.  Coincidentally, it is the same night that New Japan Wrestling premieres on AXS TV.

Lucha Underground debuts on El Rey

A new lucha libre, telenovela-style show backed by Mark Burnett (of Survivor and The Apprentice fame) debuted in October.  The show was made available in English and Spanish.  It has received rave reviews although the ratings have not mirrored the praise.  It is a different type of show which infuses drama and action.

Former wrestler sues WWE in first concussion lawsuit

In October, former WWE wrestler Billy Jack Haynes sued the WWE claiming that the company knew of the inherent risks its wrestlers took when it allowed them to perform stunts which included taking shots to the head causing head injuries.  Haynes and his attorneys are seeking class action status.  The lawsuit, filed in the federal district court of Oregon, is ongoing and the WWE lawyers have requested an extension of time to answer the Complaint.

New Japan Pro Wrestling

The Japanese wrestling promotion will make its way to American television in January 2015 as it will appear on AXS TV starting Friday, January 16th.  13 episodes will run on the network and will have the broadcast team of Mauro Ranallo and Josh Barnett dubbing in the commentary.

In following in the footsteps of the WWE, New Japan unveiled its own over the top streaming network for 999 yen or $8.40 U.S. Wrestling fans may start to see more of New Japan in 2015.

UFC 181: Payout Perspective

December 9, 2014

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 181 which took place at the Mandaly Bay Events Center in Las Vegas, Nevada

CM Punk signs with UFC

Usually we start off with the main events, and there were two very good ones, but the big news coming out of the PPV was the announcement that Phil Brooks (the artist formerly known as CM Punk – the WWE owns the trademark and we’re not sure if terms of his settlement included continued use of the name) has signed with the UFC.  Brooks is 36 and has no formal experience in MMA unless you count his training in BJJ and Kempo.  Recently, Brooks talked about a variety of health issues he had while in the WWE as well as the indication he has had a lot of concussions (12 or 13 per the Cabana podcast).  The concussions do not even count the ones that were not medically recorded.  We will definitely talk about this more but as it relates to business, this is a calculated risk for the UFC.  It should bolster a UFC for the sheer curiosity from former WWE fans.

Lawler edges Hendricks for UFC title

Robbie Lawler started and finished the second fight with Johny Hendricks in a flurry.  And it might have been the last flurry in the end that solidified the win for Lawler.  Maybe Hendricks fell into the same trap of confidence as he did when it appeared that he had defeated GSP.  Hendricks had turtled up in at least two rounds allowing Lawler to seemingly pound away at him.  Even if the blows did not hurt, the appearance made it seem that Lawler had the advantage.  In the end,  Matt Hughes had the opportunity to put on the belt for the new champion.

Although a third fight would make sense, Rory MacDonald was in attendance and should be the next in line to challenge for the belt.

Showtime crisp in title defense

Anthony Pettis is good.  That’s an understatement.  Despite a shaky first round against Gilbert Melendez, Pettis took advantage of a shot from Gil and quickly secured a guillotine.  He’s now subbed Benson Henderson and Gilbert Melendez with ease.  It’s clear that Pettis is the tops of this division.  Pettis is athletic and quick and if he avoids significant injuries (wrote this before news of his hand), he can be a force in the UFC.

Up next for Pettis should be Khabib Nurmogomedov who showed up at the press conference to ensure Showtime knew who he was.

Attendance and gate

MMA Junkie reports the attendance and gate at the Mandalay Bay Events Center in Las Vegas. The attendance announced post-event was 9,617 for a gate of $2.488 million.  The last event at the Mandalay Bay was UFC 170 in February 2014 for Ronda Rousey-Sara McMann.  That event drew 10, 217 for a gate of $1,555,870.

Promotion for the Fight

UFC Embedded was the main driver once again and offered some good background on Hendricks-Lawler and Pettis- Gil.  It also covered the Pettis Wheaties box cover announcement and the Reebok uniform announcement.  Hendricks’ sponsor, Bass Pro Shops, received some exposure as Johny was seen shopping for a rifle at the outdoor sporting goods store.

The UFC released Hendricks-Lawler I online which one must consider was one of the best fights of the year.

UFC 181 sported a comic book theme with the fight poster.  A nice change from the usual face offs.

ufc 181

UFC 181 was slated for movie theaters once again.

Sponsorships

In the Octagon were Wargaming.net, Alienware, Matefit.me, Fram, Musclepharm, Metro PCS, Harley Davidson, Air Force Reserve (a Robbie Lawler associated sponsor), Toyo Tires and Bud Light in the center.

Johny Hendricks had a new sponsor for the fight, Zak Products, an official NASCAR sponsor.

Hendricks and Pettis, already sponsored by Reebok, wore the brand into the Octagon.  Perhaps the Pettis walkout shirt is a glimpse of what to expect from the brand in July.

Dynamic Fastener made its presence known in the Octagon.  Hopefully, viewers will figure out what it does before it goes away in July.

Harley Davidson had a promotion where the winner of the Travis Browne-Brendan Schaub fight won a Harley.  For those that didn’t watch, Browne won the motorcycle.

Odds and ends

Raquel Pennington-Ashlee Evans Smith ending was a cliffhanger of sorts since FS1 cut to commercial as Pennington had the choke on Smith and it was not clear what had happened.  I recall the same thing happening with Dan Henderson-Shogun Rua.

Great wins for Todd Duffee and Josh Samman, the latter with a great headkick KO of Eddie Gordon. Gordon wore a legalize MMA shirt into the Octagon as he fights out of Matt Serra’s gym in New York.

There was some foreshadowing about 181 by Dana White on the Jim Rome Show.

Another interesting question in light of the Reebok deal.

Urijah Faber took what is becoming a normal spot as the final bout on the UFC Prelims.  It’s interesting that he’s becoming a mainstay in this position but according to Dave Meltzer he chooses to be on FS1 rather than PPV because more people watch.  It makes sense considering he is a name, can draw viewers to the FS1 prelims and is a good bridge to the PPV telecast.

Interesting that they dropped the lights for Pettis-Gil but not for Hendricks-Lawler.

The production for the promos for UFC 182 and UFC 183 were great and showed more of a entertainment edge to them.

A good read on referee Mark Smith, who is a retired Air Force pilot.  Only coincidence that Air Force Reserves was a sponsor on the Octagon mat.

Conclusion

UFC 181 was one of the best cards of the year.  From the Prelims to the main event, it came through with action fights, KOs, submissions and a surprise announcement.  Does that mean it will cash in with PPV buys?  Google searches were high on the search terms UFC and CM Punk in the U.S. as both were trending 3rd and 6th respectively with over 100K searches each.  While this does not necessarily equate to buys (e.g. Manny Pacquiao registered over 500K searches yet scored a reported 300K PPV buys), we should see UFC 181 doing well and above this year’s PPV average.  Look for somewhere between the 400-500K range.

Wrestlemania XXX generates $142M for New Orleans per study

November 13, 2014

The WWE and New Orleans Mayor Mitch Landrieu announced on Wednesday that Wrestlemania XXX generated an economic impact for the region of $142.2 million for the New Orleans region.  The $142.2 million is a record for Wrestlemanias and is the third straight year the destination event has generated more than $100 million for the host city.

Via WWE press release:

Over the past seven years, WrestleMania has generated more than half a billion dollars in cumulative economic impact for the cities that have hosted the event. WrestleMania 30 also generated approximately $24.3 million in federal, state and local taxes.

The WWE commissioned the study by Enigma Research Corporation to determine the economic impact.

More info from the press release:

-$142.2 million in direct, indirect and induced impact derived from spending by visitors to New Orleans for WrestleMania 30.
– 79% of fans that attended WrestleMania were from outside the greater New Orleans region and stayed an average of 3.7 nights.
– $22.5 million was spent on hotels and accommodations within the New Orleans region.
– The economic impact derived from WrestleMania Week was equal to the creation of 1,662 full-time jobs for the area.
– $10.7 million was spent by visitors to New Orleans at area restaurants.

Last year, it was reported that Wrestlemania 29 in New York/NewJersey drew $101.2 million in economic impact and $102.7 million for Wrestlemania 28 in Miami. In 2011, Wrestlemania 27 in Atlanta gave the region a $62 million economic boost.

Payout Take:  Even if we are to look at this cynically and conclude that the economic impact is inflated because the study was commissioned by the WWE and the release does not define “indirect and induced impact” the $142 million would peak the interest of future cities to solicit the WWE to hold the event.  Wrestlemania has become a destination event where WWE fans from all over the world come to the city that hosts the event.  So, to see the city’s tourism industry see a dramatic spike in revenue would not be unheard of.  For municipalities that are hurting economically, Wrestlemania would be a economic boost for the region.

The Wrestling Post: 11.04.14

November 4, 2014

Welcome to another edition of The Wrestling Post.  In this edition, we take a look at Total Divas ratings, a deal for Ring of Honor and WWE halts UK rollout of WWEN.

WWE Network halts UK launch

The WWE Network pulled the plug on its intended November 3rd launch in the United Kingdom because of WWE negotiations with TV operator SKY.  According to Dave Meltzer of the Wrestling Observer, the WWE and SKY were still in negotiations on the possibility of having the Network as a TV station as opposed to its “over the top” network offering.  At this point, the roll out of the Network is postponed indefinitely.

Payout Take:  The delay is an obvious disappointment for those in the UK although it was pointed out that many of the hardcore WWE fans in the UK likely have the network through their own ingenuity.  Still, pulling the plug from the launch is bad for short term PR.  One must think that the WWE had a deal with SKY which would have been more lucrative in the long term for it to make such a drastic change in schedule.

Triple HHH joins non-profit

Paul Levesque (aka Triple HHH) has joined the board of The Sports Legacy Institute Board of Directors.  The Institute is a non-profit dedicated to concussion education and research.  The organization was founded by former college football player and WWE wrestler Christopher Nowinski.  One might recall Nowinski from the PBS documentary, “League of Denial: The NFL’s Concussion Crisis.”  The WWE has donated heavily to the organization as it gave SLI $1.2 milloin to fund research that could lead to potential new treatments for Chronic Traumatic Encephalopathy (CTE).

Logo-Sports-Legacy-Institute2

Payout Take:  The election of Triple H comes after a recent filing by one of its former wrestlers, Billy Jack Haynes, citing that the WWE knew of the dangers of head injuries but did nothing to warn its wrestlers.  The WWE has denied the allegations set out by Haynes in the lawsuit.  As a publicly traded company, the WWE’s image is much more important and the election of Triple H to this non-profit is similar to those made by the NFL when it was sued by its former players regarding concussions.

Ring of Honor Wrestling (ROH) and Figures Toy Company announced a licensing agreement to develop market and manufacture a line of collectible figures and accessories based on the wrestlers and world of Ring of Honor Wrestling according to an ROH press release.  ROH is owned by the Sinclair Broadcast Group, Inc.

Payout Take: An interesting deal for the company as most, if not all, of its wrestlers is independent contractors (in the real sense and not the WWE-sense) as they take dates from other organizations.  Still, it appears that Sinclair believes that it has gained enough traction with the product to roll out action figures in time for the holiday season.  These probably will not get wide release and will only be in markets where ROH run shows.

Total Divas Season 3 (mid-season)

Last week’s Total Divas on the E! Network registered the second highest rating for Season 3 with an average viewership of 1,130,000.  Despite lower ratings, it will return with the second half of its third season in January 2015.

Through 10 episodes of the third season, it averages just over 1 million viewers.

Total Divas Season 3

Episode 1:  1,200,000

Episode 2:   974,000

Episode 3:  1,180,000

Episode 4:  999,000

Episode 5:  1,050,000

Episode 6:  888,000

Episode 7:  975,000

Episode 8:  826,000

Episode 9:  860,000

Episode10:  1,130,000

Payout Take:  Although there has been a decrease in viewership for this season, it has gone without the Kardashian lead-in most of the season.  It also has gone up against two WWE PPVs this season.  This season seems to have moved toward more storylines which have seeped into WWE programming.

Total Divas S3 halfway

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