Wrestlemania week is upon us and despite tepid sales for the two night event at Allegiant Stadium in Las Vegas, the company rolled out a new membership program “Club WWE.”
Club WWE is being dubbed, “the ultimate insider membership program designed to bring fans closer to WWE than ever before!”
There is an annual membership fee (not disclosed) involved with joining a tier called, “Club WWE Gold” which “unlocks” a range of premium benefits including:
-Exclusive 24-hour ticket presale acces
-Members-only WWE Shop
-Bonus WWE content
-Dedicated members-only community
-Points-based rewards system
-Premium Welcome Pack for Found Members
Payout Perspective:
Obviously this was contemplated well before the company discovered that ticket sales were slow and they had to offer discounted prices through the Monday before Wrestlemania. Despite this issue, WWE is going through with a “subscription-based” membership program offering exclusive items. Notwithstanding the die-hard fans, the timing of the roll-out seems ill-timed considering the economic headwinds that everyone is not talking about. Regardless, the WWE will likely be pushing this down your throats this weekend and on its programming.
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