October 19, 2015
UFC Light Heavyweight champion Chris Weidman has signed an individual sponsorship deal with Reebok and as a part of the deal he will get his own custom shoe.
Weidman was on The MMA Hour on Monday where he made the announcement and was presented with his own signature shoe by Reebok’s senior director of combat training Michael Lunardelli. Weidman’s ZPump model sport the stars and stripes and will be available to the public. The price point will be $110.
You can infer from the Reebok deal that Weidman is no longer with longtime sponsor Bad Boy. During the MMA Hour interview, Lunardelli explained that another deal for Weidman ended.
Weidman is not the only MMA fighter to have their own shoe. You might recall Jon Jones had a limited release Nike shoe. Other fighters such as Urijah Faber (KSwiss), Rampage Jackson (Reebok) and Georges St. Pierre (Under Armour) have had shoe sponsor deals.
Will you buy Weidman’s shoe? The Reebok deal seemed inevitable and as explained it was a matter of Weidman’s Bad Boy sponsorship ending for him to sign with the official UFC clothier. Overall, the sponsorship is a good thing for Weidman but the shoes seem like an acquired taste. Unless you are truly patriotic or a fan of Weidman, it seems very unlikely for someone to pay $110 for these novelty shoes.
July 9, 2011
The latest K-Swiss/Kenny Powers commercial features Urijah Faber and Jon Jones as part of the K-Swiss team. In addition to Faber and Jones, other K-Swiss athletes join Powers in a funny ad for the brand.
The premise of the commercial has Powers as the CEO of the company and he appoints different K-Swiss athletes to his cabinet. Jillian Michaels, Patrick Willis and Rey Mysterio also make cameos.
Jon Jones is in the commercial around 1:12 and Faber is in at 1:28.
Another commercial for your weekend viewing. I like the Kenny Powers character from HBO’s Eastbound and Down. Its a great commercial as it gets in a lot of the K-Swiss athletes and builds on the Faber/Powers commercials. My personal favorite is Rey Mysterio clothes-lining a woman as she tries to leave a building. Nothing makes me laugh more than a guy in a Luchador mask wearing a suit. The “Kenny is CEO, you shut up” tag line is hilarious.
Jones and Faber play enforcers wearing their MMA gear. While its no stretch for them to play themselves, its good to see that MMA athletes are branching out representing mainstream brands.