Trifecta Nutrition announced it is an official partner of the UFC. The company touts former WEC/UFC fighter Urijah Faber as Managing Partner of the company.
The announcement was made by Trifecta Nutrition in an email blast. The company’s signage was seen in the Octagon this past Saturday at UFC Fight Night 123.
The company describes its service in this YouTube tutorial.
In leadup to UFC 217, there was a Facebook video ad with former bantamweight champion Cody Garbrandt featured in a commercial for the company.
Payout Perspective:
The timing makes sense as healthy food options will likely be sought out at the beginning of the year as people try to lose the holiday weight. The tie-in with Faber made it a natural fit for the company to be associated with the UFC. Also, with the Performance Institute, the reference to Trifecta Nutrition as a means to eat healthy will garner even more traction for the company.
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